THE NEW SUBSTACK NOTES
Your opening is everything
You have 7 seconds—or less—to stop someone from scrolling past your Note. The first line does 90 percent of the work.
3 Types of opening lines that work
You have 7 seconds—or less—to stop someone from scrolling past your Note. The first line does 90 percent of the work.
3 Types of opening lines that work
- The Raw Confession
- ‘I just fired my biggest client.’
- ‘This morning, I cried in my car for an hour.’
- ‘My marriage failed. I never told anyone why.’
- Variation: The Time Hook
- ‘20
THE NEW SUBSTACK NOTES
You have 7 seconds—or less—to stop someone from scrolling past your Note. The first line does 90 percent of the work.
3 Types of opening lines that work
3 Types of opening lines that work
- The Raw Confession
- ‘I just fired my biggest client.’
- ‘This morning, I cried in my car for an hour.’
- ‘My marriage failed. I never told anyone why.’
- Variation: The Time Hook
- ‘20 minutes ago, I made a decis