Subscription Media
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Subscription Media
Recode Media with Peter Kafka on Apple Podcasts
podcasts.apple.com
The New York Times is using bundling better than any subscription product I can think of.
The reason their bundle is so powerful is because they minimize SuperFan overlap, and maximize CasualFan overlap.
Not sure what that means? Here's a breakdown on bundling strategy 🧵
rob litterst // pricingsaastwitter.comThere should be a way to pay for individual articles without a monthly subscription.
descriptiontwitter.comJohn Battelle's Search Blog Marketers: Your Role In Social Discourse Is Critical
John Battellebattellemedia.com