Subscription Media
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Subscription Media
Subscriptions Is Perfectly Fine; But Community Can Give You More
Jacob Cohen Donnellyamediaoperator.comSpotify CEO Daniel Ek explains how the company plans to help artists (and itself) make money
Ashley Carmantheverge.com/cdn.vox-cdn.com/uploads/chorus_asset/file/22320891/vrg_4436_spotifyCEO_0001.jpg)
4/ Software subscription businesses:
1. Activation rate: The percentage of free/trial users who hit a valuable milestone in the first X days after signing up (e.g. meditate, watch a show, listen to a song, find a match, sync a folder, etc.)
2. Intensity of engagement: L7/L30
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