Subscription Media

I now pay for 4 @SubstackInc newsletters which is ~4x my annual @nytimes subscription. 2 realizations: 1) the medium (newsletters) is personal, provides discourse & connects creator & consumer. it's an ideal model 2) cost modeling, need for bundling will be tested very soon

The New York Times is using bundling better than any subscription product I can think of. The reason their bundle is so powerful is because they minimize SuperFan overlap, and maximize CasualFan overlap. Not sure what that means? Here's a breakdown on bundling strategy 🧵