Subscription Media
sari and
Subscription Media
The New York Times is using bundling better than any subscription product I can think of.
The reason their bundle is so powerful is because they minimize SuperFan overlap, and maximize CasualFan overlap.
Not sure what that means? Here's a breakdown on bundling strategy 🧵
A week ago, OnlyFans posted that they had paid out $700M to creators lifetime to date. Now the headline image says $725M. At a 20% take rate and with the approx timeline, thats ≈$800m-1.5B GMV run rate and $150-300M revenue run rate. This is a billion dollar media company.
Ugh, I can’t believe I had to live/work through the deaths of both print media AND online media and now possibly television and film too?? Can I just have a job?! Like, no offense to my beloved Butt News subscribers, but there’s no way that selling direct-to-consumer humorous movie reviews at a freelance tax rate and paying $600/month for my own in... See more
Lindy West • Butt News #24: Never Been Kissed
sigh - this is true. There’s no way that any of us can afford to pay $5/month to access the work of all the writers, chefs, cartoonists, podcasters, etc... whose output we occasionally enjoy.
