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The Information
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John Battelle's Search Blog Marketers: Your Role In Social Discourse Is Critical
John Battellebattellemedia.com
A week ago, OnlyFans posted that they had paid out $700M to creators lifetime to date. Now the headline image says $725M. At a 20% take rate and with the approx timeline, thats ≈$800m-1.5B GMV run rate and $150-300M revenue run rate. This is a billion dollar media company.
1/ I think Substack is in the process of deciding whether they want to take Shopify’s approach or Etsy’s approach, or some combination of both...
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