Subscription Media

The New York Times is using bundling better than any subscription product I can think of. The reason their bundle is so powerful is because they minimize SuperFan overlap, and maximize CasualFan overlap. Not sure what that means? Here's a breakdown on bundling strategy 🧵

a fascinating distinction between subscriptions (legacy media) & membership (creators) happening in real time— subscriptions: best content is paywalled because content is the only value membership: best content is free because the creator and the community is the value.