Subscription Media

The New York Times is using bundling better than any subscription product I can think of. The reason their bundle is so powerful is because they minimize SuperFan overlap, and maximize CasualFan overlap. Not sure what that means? Here's a breakdown on bundling strategy 🧵

4/ Software subscription businesses: 1. Activation rate: The percentage of free/trial users who hit a valuable milestone in the first X days after signing up (e.g. meditate, watch a show, listen to a song, find a match, sync a folder, etc.) 2. Intensity of engagement: L7/L30