subcultures

Decades ago, friction was what made a subculture. You had to figure out what punk or goth was about, learn its codes, seek out compatriots, and then maybe go to Hot Topic or a hardcore show. Friction is lower online and visibility is higher. We are all constantly performing our preferences in public. “Subcultures,” in the sense of aesthetic niches,... See more

One Thing • 🟧 Does subculture still exist?

What we get instead is what Byung-Chul Hanmhas described as an "overheating of the ego." Pure individuality through momentary identification of yourself with an aesthetic, which exhausts us by depriving us of any real conflict or difference. What we consume online amounts to a cheaply reproducible set of vague designs. There is only an endless hall of shiny standees, of potential versions of yourself you can pop your face into as you go. Take the photo. And move on. The problem with this "aesthetic," as Silcoff so candidly shows, is that it is entirely a product of the internet’s selfie culture. Offline, these relations – the social construction of identity — were once mediated by something with a bit more give and a sense of reality.

Now in his mid-30s, Chayka questions whether the nearly endless availability of cultural content to younger generations has made them value it less, compared to the effort it once took to discover what you might love. But a decade or more ago, I was wondering the same thing about people his age. Before that, perhaps older people thought the same... See more

bookforum.com • Kyle Chayka Looks at Our Supposedly Flat New World

As much as I share his concerns, this book repeatedly made we want to yell back at him for willfully underplaying obvious exceptions and counterarguments.

Chief among these is to what degree Chayka’s “flattening” is anything new. When he writes, “If anything, mass culture lately appears more aesthetically homogenous than ever,” he seems to forget... See more