Strategy Tings
“Limit everything to the essential but do not remove the poetry.”
— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams
— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams
Dieter Rams
well-arranged words rearrange reality.
Visakan Veerasamy • Tweet
The just use of imagination is not just conceptual. It must be enacted. Without this enactment, a re-envisioning is relegated to the realm of fiction and future. The just use of imagination is applicable (in that is must be applied), and employed in our current realities in service of justice and equality RIGHT NOW, now later. John Lennon’s “Imagin
... See moreWhat makes something interesting is it denies the assumption of the audience. What makes something dull is it confirms the assumption of the audience. - Adam Morgan
https://podcasts.apple.com/us/podcast/on-strategy-showcase/id1494056579?i=1000654613992
When you ask people to tell you about love, they tell you about heartbreak.
Ads do not need to reflect the target audience. They need to appeal to them
Ads do not need to reflect the target audience. They need to appeal to them
From Zach Duenow for WARC - Strategy Needs an Anima
brand entropy
The easiest way to push strategy when you come in in the middle of the project?
“when we say _______, do we mean ______ or _________?”
but like, make sure to read the room.
Strat Scraps