Strategy Tings
The easiest way to push strategy when you come in in the middle of the project?
“when we say _______, do we mean ______ or _________?”
but like, make sure to read the room.
Strat Scraps
From Zach Duenow for WARC - Strategy Needs an Anima
In traditional strategy, the ‘therefore’ logic chain is much shorter. In creative strategy, ‘therefore’ stretches and leaps, but a good strategist can help a client understand why the leap is happening.
brand entropy
A little corner of the internet to find old and new print and outdoor ads + ONE thing each ad does well.
nobodyreadsads.com
“Limit everything to the essential but do not remove the poetry.”
— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams
— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams