Strategy Tings

Strategy’s role is about uncovering the truth that lives under all the brands scar tissue and presenting it in a new way.

In traditional strategy, the ‘therefore’ logic chain is much shorter. In creative strategy, ‘therefore’ stretches and leaps, but a good strategist can help a client understand why the leap is happening.

The just use of imagination is not just conceptual. It must be enacted. Without this enactment, a re-envisioning is relegated to the realm of fiction and future. The just use of imagination is applicable (in that is must be applied), and employed in our current realities in service of justice and equality RIGHT NOW, now later. John Lennon’s “Imagin

What makes something interesting is it denies the assumption of the audience. What makes something dull is it confirms the assumption of the audience. - Adam Morgan

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