Strategy Tings
brand entropy
“Limit everything to the essential but do not remove the poetry.”
— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams
— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams
Dieter Rams
From Zach Duenow for WARC - Strategy Needs an Anima
In traditional strategy, the ‘therefore’ logic chain is much shorter. In creative strategy, ‘therefore’ stretches and leaps, but a good strategist can help a client understand why the leap is happening.
Strategy’s role is about uncovering the truth that lives under all the brands scar tissue and presenting it in a new way.
Knowledge is a process of piling up facts; wisdom lies in their simplification - Martin H Fischer, German-born American Physician / Teacher / Author