Strategy Tings
Strategy’s role is about uncovering the truth that lives under all the brands scar tissue and presenting it in a new way.
“Limit everything to the essential but do not remove the poetry.”
— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams
— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams
Dieter Rams
What makes something interesting is it denies the assumption of the audience. What makes something dull is it confirms the assumption of the audience. - Adam Morgan
https://podcasts.apple.com/us/podcast/on-strategy-showcase/id1494056579?i=1000654613992
From Zach Duenow for WARC - Strategy Needs an Anima
Knowledge is a process of piling up facts; wisdom lies in their simplification - Martin H Fischer, German-born American Physician / Teacher / Author
When you ask people to tell you about love, they tell you about heartbreak.
Ads do not need to reflect the target audience. They need to appeal to them
Ads do not need to reflect the target audience. They need to appeal to them