A brand is not a logo. A brand is not a corporate identity system. It’s a person’s gut feeling about a product, service, or company. Because it depends on others for its existence, it must become a guarantee of trustworthy behavior. Good branding makes business integral to society and creates opportunity for everyone, from the chief executive to th... See more
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
A brand is a person’s gut feeling about a product, service, or organization. It exists in the hearts and minds of individuals.
Mark Siew • 02 Brand Building
Best definition of brand I've ever seen.
In a world where everything is becoming commoditized, understanding what makes a brand is key.
h/t @ThisIsSethsBlog
What exactly is a brand? Hint: It’s not a company’s logo or advertising. Those things are controlled by the company. Instead, a brand is a customer’s gut feeling about a product, service, or company.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
It’s not what YOU say it is—it’s what THEY say it is. The best you can do is influence it. If a brand is a customer’s gut feeling, then what’s the definition of branding? Briefly, it’s a company’s effort to build lasting value by delighting customers.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
When asked for a definition of “brand,” I use this: A brand is a promise performed consistently over time. It’s held up for a while now.