strategy as facilitation

I like the term generalist, it’s one of the best descriptions of my career(s) and also a good representation of something I see as vital: being able to understand different domains and translate between them.

“Being an organizer, to me, means seeing the kinds of things that people either are doing or might be able to do, given what their energy and excitement or vulnerability is, and helping people achieve a goal that undoes some aspect of what makes life too difficult or makes it not precious,” says Gilmore. “So that can be anything from organizing

Strategy isn't about applying frameworks in isolation. It's about reading the room, the rhythm, the reality.

Too often, strategists are trained to seek tidy answers – grids, ladders, funnels, stages. But culture doesn't move in straight lines. It swells, fractures, loops, contradicts itself.

Fieldcraft acknowledges this. It repositions the strategist

For too long, we've treated strategy like a board game: static pieces on a flat surface, governed by logic and turn-taking.

But the real world isn't orderly. It's dynamic. Interdependent. Shaped by weather, mood, emotion, timing, attention, trust.