If you want me to go all in on you, you better be all in on what we’re doing together. If you’re not all in, if you are only kinda into it, I don’t want to work with you.
What happens on the outside is strategy, what happens on the inside is action.
While we naturally understand that writing is a good way to share ideas with others, we under-appreciate just how much good writing helps us think about an idea ourselves. Writing is not only a means of communication, it enables us to practice reasoning.
The core of strategy work is always the same: discovering the critical factors in a situation and designing a way of coordinating and focusing actions to deal with those factors.