Strategy

If you want me to go all in on you, you better be all in on what we’re doing together. If you’re not all in, if you are only kinda into it, I don’t want to work with you.

First, if nobody wants to volunteer in that project, that project is terrible. Don’t start it. Don’t start it because it’s just, people are going to be forced to do it, so ask for volunteers. Nobody shows up, don’t start it. You don’t need a business case of three months hiring consultants to make you, “Yes, this is …” If nobody jumps on it,... See more

What happens on the outside is strategy, what happens on the inside is action.

“Some projects benefit from early action. If you’re writing a book, it’s easy to spend a lot of time brainstorming titles and dreaming up an outline, but it’s better to simply write. The book discovers itself as you go. Yes, you’ll need to go back and organize things, but this is easier to do once you have material. The key is to act first and then... See more

The right strategy doesn’t always offer immediate rewards.

While we naturally understand that writing is a good way to share ideas with others, we under-appreciate just how much good writing helps us think about an idea ourselves. Writing is not only a means of communication, it enables us to practice reasoning.