The core of strategy work is always the same: discovering the critical factors in a situation and designing a way of coordinating and focusing actions to deal with those factors.
whenever something isn’t working, I put my best A players on it immediately because I want to decide as fast as possible whether it’s an execution problem or an idea problem.
While we naturally understand that writing is a good way to share ideas with others, we under-appreciate just how much good writing helps us think about an idea ourselves. Writing is not only a means of communication, it enables us to practice reasoning.