Fact. https://t.co/sKwqgVkEmA
Colossus • Life's Work Leaders - Colossus
The idea is that it’s easiest to scale a product, harder to scale a service, and most challenging to scale a feeling. Here’s my take: while consumers might buy a product once because of a trend, they’ll buy a product twenty times because of a feeling. Ultimately, it is that ability to evoke a feeling in customers that creates the highest impact and... See more
Natasha Kim • Fresh Today, Faded Tomorrow? Brand Resilience in a Changing World
Indifference - when people don’t love you or hate you - is the least profitable outcome for a marketer.
Steven Bartlett • The Diary of a CEO: The 33 Laws of Business and Life
Make people feel something, either way.
Steven Bartlett • The Diary of a CEO: The 33 Laws of Business and Life
Having an enemy gives you a great story to tell customers, too. Taking a stand always stands out. People get stoked by conflict. They take sides. Passions are ignited. And that’s a good way to get people to take notice.