Fact. https://t.co/sKwqgVkEmA
When your work comes from a place of genuine passion, it resonates with people. If it feels forced, it’s much harder for others to connect with it.
Maria Tangarova • Why is the internet so obsessed with Boys Club?
There’s the part that people can see (important), and then there’s the part they feel (more important!). Leading brands are able to form deep emotional connections because they stand for something that people care about.
Emily Heyward • Obsessed: Building a Brand People Love from Day One
indifference demands the extraordinary
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
From Brand Strategy to Brand Anarchy
The opposite of courage is not, as some argue, being afraid. It’s apathy. It’s disenchantment. It’s despair. It’s throwing up your hands and saying, “What’s the point anyway?”