strategy

As People & Company , we’ve spent hundreds of hours helping clients develop plans to start and sustain true communities.

Here, you’ll find our library of frameworks, exercises, and inspiration. As long as you give credit to People & Company, feel free to remix and adapt what we’ve created.

Track delight debt alongside technical debt. Monitor the small things you're not doing—the loading animation, the empty state, the error message personality.

i really do think the problem of “how do we get creators paid” won’t have a tech, but a behavioural solution

the expectation is that anything made by anyone is now free

bringing the media onchain and then charging for it won’t solve the problem alone

it really is about aligning incentives around paying for things again, where both the creator and... See more

Tolan is an AI friend designed to help you feel grounded, inspired, and connected. Whether you’re exploring new ideas, solving life’s puzzles, or just sharing your thoughts, Tolan is here to listen, guide, and grow with you.

There are probably 1000 guys that matter. What this means is - even if your competitor has 90% market share it only takes you to convince 500 or so people to take that away from them.

Remember that your goal is not to discover what unsuccessful customers have in common, because successful customers often have those things in common as well. Rather, it is to find patterns in unsuccessful customers that are not shared by successful customers . Those are the attributes that lead to action.

We harness cutting-edge technology and a network of founders, angels and venture capitalists built over a decade to enable athletes to invest in the most promising startups changing the world for the better.

All-in-one bookkeeping, invoicing and payment tools that help family‐run businesses improve margins and stay independent.