A Smart Bear » The roadmap to Product/Market Fit… maybe

Remember that your goal is not to discover what unsuccessful customers have in common, because successful customers often have those things in common as well. Rather, it is to find patterns in unsuccessful customers that are not shared by successful customers . Those are the attributes that lead to action.

Your goal is not only to validate your theory of the market, but to discover your ICP (Ideal Customer Profile). This is your “perfect customer”—a segment almost comically over-specified to be so perfect for your product that you are truly the best choice in the market, and they would be crazy not to buy. You will then aim all of your marketing mess... See more

Even better than having a great business model is to have a great strategy. Not a twenty-page document, but a one-pager that conforms to the guidelines in that article, explaining “how we will win.” It’s never too early to be asking yourself how to leverage your strengths to build products that are great and differentiated despite your weaknesses. ... See more