strategy

Circle is the AI-powered home for your community.

From a branded website to discussions, courses, events, payments, email marketing, AI agents, and more, Circle gives you everything you need to build and scale your community-led business.

3. Why it works so well

1. No total loss. Whether it’s a vinyl bunny or a $2 lipstick, you always get something. That safety net invites play.


2. Ritual over high-risk. Open the box, tap the wheel, post the haul—tiny ceremonies that punctuate a day. A Pop Mart fan might whisper “Please let it be the sleepy bear...” as they unbox under lo-fi music on Tik

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2. What "softcore" gambling looks like

• Pop Mart. Twelve cute figurines per series, one or two “secret” variants. Every $10 box is a sure prize, but maybe not your prize. Collectors film whisper-tone unboxings, trade duplicates, and keep coming back—nearly half repurchase within a year, according to the company.


• Shein & Temu. The toys are tops

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The #1 place to hire gen z for

Deloitte’s ’25 survey shows why Gen Z & Millennials are hyper-gambling across asset classes:

- 52% live paycheck to paycheck

- 48% of Gen Z & 46% of Millennials feel financially insecure (up from 30% & 32% in ’24)

- ~40% fear they’ll never retire comfortably

- ~35% struggle to cover monthly expenses

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Anything is an AI-powered platform that transforms natural language into fully functional websites and web applications. Build, deploy, and scale your ideas without writing a single line of code.

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