strategy
effective, creative, and inspiring roadmaps
strategy
A Purpose should be grounded in an everyday reality, but be able to stretch to an improbable goal. Ideally, one that wants to make the world a better place. - Douglas John Atkin
"Attention is contagious. What forms of it, as individuals and as a society, do we want to cultivate? What kinds of mediums would that cultivation require?" - Ezra Klein
Angles that spread usually check the following boxes:
- Surprising — presents unexpected new information or theories
- True — we actually believe it
- Important — has an impact on our behavior
- Relevant — related to domains we care about
- Cool — we think we’ll look impressive for sharing it
Every • How to Write Essays That Spread
"Oral culture teaches us to think one way, written culture another. Television turned everything into entertainment, and social media taught us to think with the crowd." - Ezra Klein, NYT, I Didn’t Want It to Be True, but the Medium Really Is the Message