Strategy

Critical Systems Thinking uses various systems thinking approaches to generate multiple partial perspectives that may be useful in making strategic choices when faced with a problem or opportunity - choices that are likely to put value creation at risk or create added value.

It also uses a multi-disciplinary approach, to benefit from the generating... See more

What do you wish Strategists would do more of?

• “Find opportunities for action, and not just diagnostics.”


• “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”

How do you judge whether a creative brief is good or

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