Strategy

I remember 2015 or so, Jeff Bezos came on stage and said that this sort of way of doing grocery shopping doesn't seem like it's the right solution. And the whole team was like, shit, Jeff Bezos saying this. But actually, in our model, the marketplace model was superior to our first-party fully integrated model for various reasons. And our first... See more

What do you wish Strategists would do more of?

• “Find opportunities for action, and not just diagnostics.”


• “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”

How do you judge whether a creative brief is good or

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