Strategy

What do you wish Strategists would do more of?

• “Find opportunities for action, and not just diagnostics.”


• “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”

How do you judge whether a creative brief is good or

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Five Strategic Approaches

BCG suggests there are five strategic approaches to consider, and each is “optimal in different situations” whilst "each requires entirely different capabilities, processes, and tools.” They are:

1. The Classical Approach which is appropriate when operating in “environments with low unpredictability and low malleability”

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I remember 2015 or so, Jeff Bezos came on stage and said that this sort of way of doing grocery shopping doesn't seem like it's the right solution. And the whole team was like, shit, Jeff Bezos saying this. But actually, in our model, the marketplace model was superior to our first-party fully integrated model for various reasons. And our first... See more