Strategy

Five Strategic Approaches

BCG suggests there are five strategic approaches to consider, and each is “optimal in different situations” whilst "each requires entirely different capabilities, processes, and tools.” They are:

1. The Classical Approach which is appropriate when operating in “environments with low unpredictability and low malleability”

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Critical Systems Thinking uses various systems thinking approaches to generate multiple partial perspectives that may be useful in making strategic choices when faced with a problem or opportunity - choices that are likely to put value creation at risk or create added value.

It also uses a multi-disciplinary approach, to benefit from the generating... See more

What do you wish Strategists would do more of?

• “Find opportunities for action, and not just diagnostics.”


• “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”

How do you judge whether a creative brief is good or

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