Strategy

What do you wish Strategists would do more of?

• “Find opportunities for action, and not just diagnostics.”


• “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”

How do you judge whether a creative brief is good or

... See more

Critical Systems Thinking uses various systems thinking approaches to generate multiple partial perspectives that may be useful in making strategic choices when faced with a problem or opportunity - choices that are likely to put value creation at risk or create added value.

It also uses a multi-disciplinary approach, to benefit from the generating... See more

I remember 2015 or so, Jeff Bezos came on stage and said that this sort of way of doing grocery shopping doesn't seem like it's the right solution. And the whole team was like, shit, Jeff Bezos saying this. But actually, in our model, the marketplace model was superior to our first-party fully integrated model for various reasons. And our first... See more