storytelling as the core

Truth, the provider of meaning and orientation, is also a narrative. We are very well informed, yet somehow we cannot orient ourselves. The informatization of reality leads to its atomization — separated spheres of what is thought to be true.

But truth, unlike information, has a centripetal force that holds society together. Information, on the... See more

My background is in product development (e.g. design, engineering, user research), but since we had such a strong product team already I decided to make my focus for this venture be storytelling. I challenged myself to figure out how to explain a novel product, build a brand, and generally get the word out to people we hoped to have as users and... See more