Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)
My notes from Hackers & Painters by Paul Graham:
The way to create something beautiful is often to make subtle tweaks to something that already exists, or to combine existing ideas in a slightly new way.
There are only two things you have to know about business: build something users... See more