Startups

Two thoughts: The best startups are masters of asymmetric warfare -- they don't fight on the battlefield the incumbent selects. And, users often understand their problems well but are horrible at suggesting features to solve these problems.

The 3 W's of Business: What - is the problem you are solving? Who - is the customer that needs this? Where - are they so you can market to them? That's it.

Have been lucky to meet with or study hundreds of companies in 2021. Here's an ongoing list of company attributes that I find interesting...