Startup Systems
systems that power startups
Startup Systems
The thing about smart people is that they tend to think that if they think really hard about something, they might figure it out, when the truth is, in strategy (and life in general), there is never one right answer.... See more
Strategy requires making choices about a future that is not yet known. I’m one of those people that tends to over-intellectualize
Startups will have “we’re amazing” moments and they will also have “we’re crashing” moments. In order to weather those storms, you need high levels of trust.

I believe there are seven key phases in SaaS companies’ go-to-market success. I’ve outlined each phase below and hope to elaborate on some of these in later posts and videos. Most of the phases center around a mantra I call “triple, triple, double, double, double”, (T2D3 for short), referring to a company’s annualized revenue growth. (