Startup Systems
systems that power startups
Startup Systems
...in order to understand how to get a yes, we first need to grasp why people typically say no.
The main reason says Kao, is that people don't see how the idea you're proposing is beneficial to them. She's right.
At least on some level, we're all selfish.
The solution is to present your request in a way that shows the benefit the other party will r
Marketing strategy: This is the work of positioning, story telling, status and affiliation. It’s understanding network effects, the user experience and the change we seek to make. Good marketing strategy overcomes just about everything else. Some of my books are about this.
Promotion : This is more tactical. It’s coupons and PR and perhaps advertisi... See more
Promotion : This is more tactical. It’s coupons and PR and perhaps advertisi... See more
The head of marketing
It’s all about the learning. And mediocre successes don’t give you any learning.
Abraham Thomas • Mediocre Success Is Worse Than Outright Failure
Certainty - Making your customers feel secure about the quality and longevity of your product reduces the fear of disappointment or the need to frequently replace the item.
Variety - Owning items that introduce a sense of novelty to a person's life satisfies their need for variety and can make them feel more excited.
Significance - Owning something c... See more
Variety - Owning items that introduce a sense of novelty to a person's life satisfies their need for variety and can make them feel more excited.
Significance - Owning something c... See more
Superhuman
On purchasing higher end products
Most owners consider themselves product creators and not actual business owners.
Superhuman
The thing about smart people is that they tend to think that if they think really hard about something, they might figure it out, when the truth is, in strategy (and life in general), there is never one right answer.... See more
Strategy requires making choices about a future that is not yet known. I’m one of those people that tends to over-intellectualize th
Sari Azout • Both are true
If you allow your ICP to fray, you’ll lose
From the beginning, we knew we needed to define a good ideal customer profile (ICP). There are manyapproaches to defining a good ICP, but a quality we underestimated is specificity . Simply put, an ICP must be a single market segment :a group of people for whom the value of solving a problem is roughly the... See more
From the beginning, we knew we needed to define a good ideal customer profile (ICP). There are manyapproaches to defining a good ICP, but a quality we underestimated is specificity . Simply put, an ICP must be a single market segment :a group of people for whom the value of solving a problem is roughly the... See more