Startup Systems
systems that power startups
Startup Systems
At a big company, you're trained to get it right and get it out. You can’t risk experimenting on your customer base. When you're at a small company, you don't have any product-market fit, so you have to get it out, then get it right.
How to Scale Yourself Down
It’s easy to be excited about what the company seems to do... to choose our path based on the public’s perception of the output. But once the company has more than one person in it, most of our day is about satisfying the customer, meeting supplier requirements and dancing with the tension of doing our jobs.
Often, we use the product we make as a... See more
Often, we use the product we make as a... See more
Product and Process
Eight marketing maxims
- Trust is worth more than attention.
- Helping people get to where they seek to go is more effective than hustling people to persuade them to go where you’re going.
- Choose your customers, choose your future.
- Tell ten people. If they don’t tell the others, make a better product.
- Creating the conditions for the word to spread is the
Eight marketing maxims
From James Clear's 3-2-1: Why small things matter, reframing failure, and how to cherish life
"Life rewards action, not intelligence.
Many brilliant people talk themselves out of getting started, and being smart doesn't help very much without the courage to act.
You can't win if you're not in the game."
The thing about smart people is that they tend to think that if they think really hard about something, they might figure it out, when the truth is, in strategy (and life in general), there is never one right answer.... See more
Strategy requires making choices about a future that is not yet known. I’m one of those people that tends to over-intellectualize
Sari Azout • Both are true
- Level one: Nascent product-market fit. Likely a pre-seed or seed-stage company. The goal in this stage is to find three to five customers with a problem worth solving, engage with them, deliver a solution, and validate that solution. [examples: Vanta,
Lenny Rachitsky • A framework for finding product-market fit | Todd Jackson (First Round Capital)
- Trust : Does the product work the way your user is expecting it to? Do they have to second-guess their interactions? Or, considered another way, is it clear that you trust the user to be able to complete tasks without error?
- Purpose : Do your users know why they’re there? Are their behaviors clearly tied to customer, business, or their personal