Startup Systems
Lenny Rachitsky • How Perplexity builds product
how Perplexity builds

The early days are exciting. Customers are seen and heard and served. Variations are created and value is produced as problems are solved.
In the early days, the most celebrated employees are the ones who figure out what someone needs and then determines a way to fill that need.
Once the organization gains traction, it’s possible that a short-term profit maximizer will join the team. They push to treat the customers as replaceable flanges, almost identical, income opportunities to be processed. And the employees? They are expenses, not part of a team.
It can seem like the fastest way for a stable business to increase profits is simply to remove some sticks. Process more flanges with fewer expenses. Lower overhead, measure the easy stuff, do it faster.
We spend too much time dealing with shaky towers. The resilience of people connecting, of organizations evolving, of service and clarity and generative work is far too important to be threatened by a few hustlers who insist on measuring the wrong thing.
Pulling from the ethos of Molly Graham’s blockbuster Review article “Give Away Your Legos,” Shen has architected her own framework for how managers can avoid being caught... See more
firstround.com • ‘Give Away Your People’ — How Managers Can (And Should) Prep for High Performers to Leave
Lenny Rachitsky • How Perplexity builds product
Perplexity reporting
"I've noticed three main things holding people back from being more productive and achieving their goals.
They resist creating processes for themselves: This might be baggage from the past where processes were used to control and subjugate them. But processes chosen and designed by YOU can become liberating.
They resist making decisions: Most

Early on, when the team is small (2–15 people), typically processes are loose as the overhead in aligning... See more
Evolution of Monolithic Systems
Variety - Owning items that introduce a sense of novelty to a person's life satisfies their need for variety and can make them feel more excited.
Significance - Owning something... See more
Superhuman
On purchasing higher end products