Startup Systems
Helping Entrepreneurs "Triple, Triple, Double, Double, Double" to a Billion-Dollar Company - Battery Ventures
battery.com
I believe there are seven key phases in SaaS companies’ go-to-market success. I’ve outlined each phase below and hope to elaborate on some of these in later posts and videos. Most of the phases center around a mantra I call “triple, triple, double, double, double”, (T2D3 for short), referring to a company’s annualized revenue growth. (
Secular-to-sacred swaps are most prominent via self-expression—everything from cosmetics in Fortnite to luxury goods from LVMH. Money is exchanged for subjective levels of social signaling.
Sacred-to-sacred swaps describe most interaction... See more
Chris Paik • Are You Selling the Secular or Sacred?
Along the way, it’s easy to get distracted, but focusing on the hard parts is a useful way to move forward.
Customer traction is the hard part
Promotion : This is more tactical. It’s coupons and PR and perhaps advertisi... See more
The head of marketing
From James Clear's 3-2-1: Why small things matter, reframing failure, and how to cherish life
"Life rewards action, not intelligence.
Many brilliant people talk themselves out of getting started, and being smart doesn't help very much without the courage to act.
You can't win if you're not in the game."
- Trust is worth more than attention.
- Helping people get to where they seek to go is more effective than hustling people to persuade them to go where you’re going.
- Choose your customers, choose your future.
- Tell ten people. If they don’t tell the others, make a better product.
- Creating the conditions for the word to spread is the j
Eight marketing maxims
Burnout cultures exhaust us through the week and force us to recharge during our time off. Healthy cultures provide daily space to refuel. - Adam Grant
Often, we use the product we make as a re... See more
Product and Process
Early on, when the team is small (2–15 people), typically processes are loose as the overhead in aligning o... See more