Startup Systems
systems that power startups
Startup Systems
Helping Entrepreneurs "Triple, Triple, Double, Double, Double" to a Billion-Dollar Company - Battery Ventures
battery.com
I believe there are seven key phases in SaaS companies’ go-to-market success. I’ve outlined each phase below and hope to elaborate on some of these in later posts and videos. Most of the phases center around a mantra I call “triple, triple, double, double, double”, (T2D3 for short), referring to a company’s annualized revenue growth. (
Secular-to-secular swaps create marketplaces like Airbnb and Amazon. Money is exchanged for goods and services.
Secular-to-sacred swaps are most prominent via self-expression—everything from cosmetics in Fortnite to luxury goods from LVMH. Money is exchanged for subjective levels of social signaling.
Sacred-to-sacred swaps describe most interaction... See more
Secular-to-sacred swaps are most prominent via self-expression—everything from cosmetics in Fortnite to luxury goods from LVMH. Money is exchanged for subjective levels of social signaling.
Sacred-to-sacred swaps describe most interaction... See more
Chris Paik • Are You Selling the Secular or Sacred?
A new business is complicated. It involves weaving together suppliers, partners, customers, processes, technology, leases, employees, logos, capital and more.
Along the way, it’s easy to get distracted, but focusing on the hard parts is a useful way to move forward.
Along the way, it’s easy to get distracted, but focusing on the hard parts is a useful way to move forward.
Customer traction is the hard part
Marketing strategy: This is the work of positioning, story telling, status and affiliation. It’s understanding network effects, the user experience and the change we seek to make. Good marketing strategy overcomes just about everything else. Some of my books are about this.
Promotion : This is more tactical. It’s coupons and PR and perhaps advertisi... See more
Promotion : This is more tactical. It’s coupons and PR and perhaps advertisi... See more
The head of marketing
From James Clear's 3-2-1: Why small things matter, reframing failure, and how to cherish life
"Life rewards action, not intelligence.
Many brilliant people talk themselves out of getting started, and being smart doesn't help very much without the courage to act.
You can't win if you're not in the game."
Eight marketing maxims
- Trust is worth more than attention.
- Helping people get to where they seek to go is more effective than hustling people to persuade them to go where you’re going.
- Choose your customers, choose your future.
- Tell ten people. If they don’t tell the others, make a better product.
- Creating the conditions for the word to spread is the j
Eight marketing maxims
Burnout cultures exhaust us through the week and force us to recharge during our time off. Healthy cultures provide daily space to refuel. - Adam Grant
It’s easy to be excited about what the company seems to do... to choose our path based on the public’s perception of the output. But once the company has more than one person in it, most of our day is about satisfying the customer, meeting supplier requirements and dancing with the tension of doing our jobs.
Often, we use the product we make as a re... See more
Often, we use the product we make as a re... See more
Product and Process
if the Minimum Viable Product (MVP) gains traction, then the company will likely receive funding and a growth period will occur. Invariably, that means more people will join the team and the vision from the initial engineer needs to be shared.
Early on, when the team is small (2–15 people), typically processes are loose as the overhead in aligning o... See more
Early on, when the team is small (2–15 people), typically processes are loose as the overhead in aligning o... See more