Startup Systems

Pick a customer instead of an idea: “One of the best pieces of advice I ever got was that when you're starting a company, you often think you're picking an idea, but you're really picking a customer. It's actually pretty easy to change your idea, but it’s way harder to change the customer you're serving,” says Agrawal.

To actually engage in deep work, they not only have to create the time on their calendar, but also have to experience the anxiety and uncertainty that comes with being offline. Getting more precision around what you find aversive is the first step in learning more effective ways to deal with the emotions that come up.

A startup’s biggest competition isn’t an established player, it’s inertia.

A difference in emphasis: raising the floor versus raising the ceiling

Matt Clifford has written about how building a world-changing technology company has never been easier than it is today. But for all of the technical, commercial, and industry-specific knowledge that founders can readily access, psychological knowledge still lags behind. (In... See more