Startup Growth
sari and
Startup Growth
#550: Andrew Chen — Metaverse, Metrics, and Meerkats
podcasts.apple.comI've long hated the CAC/LTV framework (particularly for consumer businesses). Because it’s so tied with creating a structural dependency on Google & Facebook it isn’t only a poor framework, it can lull you into mediocrity. My raw notes over the years of addressing this topic:
nametwitter.com
Testing and Tracking Basics [COPY THIS]
Testing and Tracking Basics So you’ve started a few marketing campaigns—now what? Time to start creating hypotheses you can test, track goals, and see what’s working best to get you conversions. As a marketer who’s focused on helping early-stage startups (pre-product to Series A) at Bend Growth...
docs.google.com![Thumbnail of Testing and Tracking Basics [COPY THIS]](https://d1l054mla94ehg.cloudfront.net/media/images/thumbnails/curation/bcdaae5d/thumbnail.png?height=50&dpr=2)
