Startup Growth
sari and
Startup Growth
Testing and Tracking Basics [COPY THIS]
Testing and Tracking Basics So you’ve started a few marketing campaigns—now what? Time to start creating hypotheses you can test, track goals, and see what’s working best to get you conversions. As a marketer who’s focused on helping early-stage startups (pre-product to Series A) at Bend Growth...
docs.google.com![Thumbnail of Testing and Tracking Basics [COPY THIS]](https://d1l054mla94ehg.cloudfront.net/media/images/thumbnails/curation/bcdaae5d/thumbnail.png?height=50&dpr=2)
growth is the result of a great product not the precursor
Essential Growth Channels [COPY THIS]
Essential Growth Channels So you’re ready to get serious about marketing your new product and getting in front of your target customer—where should you start? As a marketer who’s focused on helping early-stage startups (pre-product to Series A) at Bend Growth Co. and has done it before at Atmos...
docs.google.com![Thumbnail of Essential Growth Channels [COPY THIS]](https://d1l054mla94ehg.cloudfront.net/media/images/thumbnails/curation/f918d1bb/thumbnail.png?height=50&dpr=2)
The way managers are taught to run companies seems to be like modular design in the sense that you treat subtrees of the org chart as black boxes. You tell your direct reports what to do, and it's up to them to figure out how. But you don't get involved in the details of what they do. That would be micromanaging them, which is bad.
Hire good people and give them room to do their jobs. Sounds great when it's described that way, doesn't it? Except in practice, judging from the report of founder after founder, what this often turns out to mean is: hire professional fakers and let them drive the company into the ground.
Airtable | Everyone's app platform
airtable.com