Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)
If you are not leveraging *all* of the growth [motions] x [levers] combos below in your growth model, you will be disrupted by competition who will.💡Strategy is not about which 3x3 option to pick, but rather when and how to sequence them all.
Move faster. Slowness anywhere justifies slowness everywhere.
2021 instead of 2022. This week instead of next week. Today instead of tomorrow.
Moving fast compounds so much more than people realize.