Startup Growth

growth is the result of a great product not the precursor

Max Mullen of Instacart presents Hungry for Growth: Lessons Learned from Growing Instacart

I've long hated the CAC/LTV framework (particularly for consumer businesses). Because it’s so tied with creating a structural dependency on Google & Facebook it isn’t only a poor framework, it can lull you into mediocrity. My raw notes over the years of addressing this topic:

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