Startup Growth
sari and
Startup Growth
I've long hated the CAC/LTV framework (particularly for consumer businesses). Because it’s so tied with creating a structural dependency on Google & Facebook it isn’t only a poor framework, it can lull you into mediocrity. My raw notes over the years of addressing this topic:
Essential Growth Channels [COPY THIS]
Essential Growth Channels So you’re ready to get serious about marketing your new product and getting in front of your target customer—where should you start? As a marketer who’s focused on helping early-stage startups (pre-product to Series A) at Bend Growth Co. and has done it before at Atmos...
docs.google.com![Thumbnail of Essential Growth Channels [COPY THIS]](https://s3.amazonaws.com/sublimeinternet-public-storage-production/media/images/thumbnails/curation/f918d1bb/thumbnail.png)
Before I decide to do something, my first question is:
“What problem are we solving?”
9 times out of 10, answering that question shows me:
1) It’s not really a problem (so I can ignore it)
2) What I was planning on doing wasn’t the best way to solve it.
Rockin’ Across Regions: Analyzing International Deal Flow from Industry Reports, Y Combinator, and…
Tom Whiteblog.stonks.com
Ship Shape - Venture Capital Search Engine
shipshape.vc
Max Mullen of Instacart presents Hungry for Growth: Lessons Learned from Growing Instacart
youtube.comDrive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
Dan Hockenmaierreview.firstround.com