Aggressive growth projects often lead to UX cruft, slowly degrading long-term user engagement and retention. Yes, you can move short-term metrics by throwing a blocking modal that up-sells a subscription (yes newspaper websites, I’m talking about you!) but how long before that alienates long-term users?
Before I decide to do something, my first question is:
“What problem are we solving?”
9 times out of 10, answering that question shows me:
1) It’s not really a problem (so I can ignore it)
2) What I was planning on doing wasn’t the best way to solve... See more