Startup Growth
sari and
Startup Growth
Startup Handbook: Customer Acquisition Channels
julian.com
I've long hated the CAC/LTV framework (particularly for consumer businesses). Because itās so tied with creating a structural dependency on Google & Facebook it isnāt only a poor framework, it can lull you into mediocrity. My raw notes over the years of addressing this topic:
nametwitter.comGraphite // SEO Agency, Growth Content
graphitehq.com
How Klarna Grows
aakashgupta.substack.com