Startup Growth

I've long hated the CAC/LTV framework (particularly for consumer businesses). Because it’s so tied with creating a structural dependency on Google & Facebook it isn’t only a poor framework, it can lull you into mediocrity. My raw notes over the years of addressing this topic:

Move faster. Slowness anywhere justifies slowness everywhere. 2021 instead of 2022. This week instead of next week. Today instead of tomorrow. Moving fast compounds so much more than people realize.