Startup Growth

Max Mullen of Instacart presents Hungry for Growth: Lessons Learned from Growing Instacart

“do things that don’t scale” is a nice way of saying stop looking for efficiency and leverage before you’ve earned it

Aggressive growth projects often lead to UX cruft, slowly degrading long-term user engagement and retention. Yes, you can move short-term metrics by throwing a blocking modal that up-sells a subscription (yes newspaper websites, I’m talking about you!) but how long before that alienates long-term users?