Startup Growth
sari and
Startup Growth
Aggressive growth projects often lead to UX cruft, slowly degrading long-term user engagement and retention. Yes, you can move short-term metrics by throwing a blocking modal that up-sells a subscription (yes newspaper websites, I’m talking about you!) but how long before that alienates long-term users?
10 years after "Growth Hacking"
tension and trade-off. short vs. long-term thinking.
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A go-to-network (GTN) strategy is a plan that details how an organization can grow and engage networks of potential customers in order to build connections and authentic relationships, and ultimately convince them to buy their product or service.
GTN will enable your company to grow faster and more efficiently by leveraging the power of your networks of employees, customers, fans, community members, and more.
The approach includes tactics related to product-led growth, community building, leveraging events, personal branding, and other forms of network building.
Modern growth strategies are all go-to-network
At their core, all these growth strategies have the same underlying philosophy. Implicitly or explicitly, they set out to foster deeper connections between the company and a specific network
Move faster. Slowness anywhere justifies slowness everywhere.
2021 instead of 2022. This week instead of next week. Today instead of tomorrow.
Moving fast compounds so much more than people realize.
Sam Altmantwitter.com
Testing and Tracking Basics [COPY THIS]
Testing and Tracking Basics So you’ve started a few marketing campaigns—now what? Time to start creating hypotheses you can test, track goals, and see what’s working best to get you conversions. As a marketer who’s focused on helping early-stage startups (pre-product to Series A) at Bend Growth...
docs.google.com![Thumbnail of Testing and Tracking Basics [COPY THIS]](https://d1l054mla94ehg.cloudfront.net/media/images/thumbnails/curation/bcdaae5d/thumbnail.png?height=50&dpr=2)
