Startup Growth
sari and
Startup Growth
How Gusto Built Scalable Hiring Practices Rooted in Tradition
First Round Capitalreview.firstround.com
I've long hated the CAC/LTV framework (particularly for consumer businesses). Because it’s so tied with creating a structural dependency on Google & Facebook it isn’t only a poor framework, it can lull you into mediocrity. My raw notes over the years of addressing this topic:
nametwitter.comInternet Scale Businesses
joincolossus.comSteve Jobs negotiating ebook pricing
sriramk.comFlywheel Effect: Positive Feedback Loops - Eric Jorgenson — Eric Jorgenson
Eric Jorgensonejorgenson.com
Aggressive growth projects often lead to UX cruft, slowly degrading long-term user engagement and retention. Yes, you can move short-term metrics by throwing a blocking modal that up-sells a subscription (yes newspaper websites, I’m talking about you!) but how long before that alienates long-term users?
10 years after "Growth Hacking"
tension and trade-off. short vs. long-term thinking.
