Startup Growth
sari and
Startup Growth
Building a Growth Framework Towards a $100 Million Product — Brian Balfour
Brian Balfourbrianbalfour.com
I've long hated the CAC/LTV framework (particularly for consumer businesses). Because it’s so tied with creating a structural dependency on Google & Facebook it isn’t only a poor framework, it can lull you into mediocrity. My raw notes over the years of addressing this topic:
growth is the result of a great product not the precursor
Marketing 101
How to build a brand strategy from 0-1: a guide for startups
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Max Mullen of Instacart presents Hungry for Growth: Lessons Learned from Growing Instacart
youtube.comDropbox Startup Lessons Learned
slideshare.net
