Startup Growth

I've long hated the CAC/LTV framework (particularly for consumer businesses). Because it’s so tied with creating a structural dependency on Google & Facebook it isn’t only a poor framework, it can lull you into mediocrity. My raw notes over the years of addressing this topic:

name twitter.com

sari

“do things that don’t scale” is a nice way of saying stop looking for efficiency and leverage before you’ve earned it

anu x.com

andrea

How your startup can rise above the crowd with storytelling & positioning | Product Hunt

Product Hunt producthunt.com

Tom White

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Steve Jobs: The more dependent Google is on Apple, the better October 10, 2008

Internal Tech Emails

twitter.com

Jordan Bester

Internet Scale Businesses

joincolossus.com

Jay Matthews

What to look for when you’re hiring a Head of Growth at andrewchen

Andrew Chen andrewchen.com

Sam Blumenthal

Evaluation Rubric for a Seed-Stage Consumer Social App.pdf

Unusual Ventures drive.google.com

Danielle Vermeer

Essential Growth Channels [COPY THIS]

Essential Growth Channels So you’re ready to get serious about marketing your new product and getting in front of your target customer—where should you start? As a marketer who’s focused on helping early-stage startups (pre-product to Series A) at Bend Growth Co. and has done it before at Atmos...

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alex

How Superhuman Built an Engine to Find Product Market Fit

firstround.com review.firstround.com

Tom So