Startup Growth
sari and
Startup Growth
Testing and Tracking Basics [COPY THIS]
Testing and Tracking Basics So you’ve started a few marketing campaigns—now what? Time to start creating hypotheses you can test, track goals, and see what’s working best to get you conversions. As a marketer who’s focused on helping early-stage startups (pre-product to Series A) at Bend Growth...
docs.google.com![Thumbnail of Testing and Tracking Basics [COPY THIS]](https://d1l054mla94ehg.cloudfront.net/media/images/thumbnails/curation/bcdaae5d/thumbnail.png?height=50&dpr=2)
Essential Growth Channels [COPY THIS]
Essential Growth Channels So you’re ready to get serious about marketing your new product and getting in front of your target customer—where should you start? As a marketer who’s focused on helping early-stage startups (pre-product to Series A) at Bend Growth Co. and has done it before at Atmos...
docs.google.com![Thumbnail of Essential Growth Channels [COPY THIS]](https://d1l054mla94ehg.cloudfront.net/media/images/thumbnails/curation/f918d1bb/thumbnail.png?height=50&dpr=2)
Rockin’ Across Regions: Analyzing International Deal Flow from Industry Reports, Y Combinator, and…
Mediumblog.stonks.com
Before I decide to do something, my first question is:
“What problem are we solving?”
9 times out of 10, answering that question shows me:
1) It’s not really a problem (so I can ignore it)
2) What I was planning on doing wasn’t the best way to solve... See more
Alex Hormozitwitter.com
Go-to-Network: What It Is, and Why It’s the Future of Growth
commsor.com.png)
A go-to-network (GTN) strategy is a plan that details how an organization can grow and engage networks of potential customers in order to build connections and authentic relationships, and ultimately convince them to buy their product or service.
GTN will enable your company to grow faster and more efficiently by leveraging the power of your networks of employees, customers, fans, community members, and more.
The approach includes tactics related to product-led growth, community building, leveraging events, personal branding, and other forms of network building.
Modern growth strategies are all go-to-network
At their core, all these growth strategies have the same underlying philosophy. Implicitly or explicitly, they set out to foster deeper connections between the company and a specific network