Startup Growth
sari and
Startup Growth
Mo Shafieeha and
Testing and Tracking Basics [COPY THIS]
Testing and Tracking Basics So you’ve started a few marketing campaigns—now what? Time to start creating hypotheses you can test, track goals, and see what’s working best to get you conversions. As a marketer who’s focused on helping early-stage startups (pre-product to Series A) at Bend Growth...
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Max Mullen of Instacart presents Hungry for Growth: Lessons Learned from Growing Instacart
youtube.comShip Shape - Venture Capital Search Engine
shipshape.vc
How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen
andrewchen.com
Go-to-Network: What It Is, and Why It’s the Future of Growth
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A go-to-network (GTN) strategy is a plan that details how an organization can grow and engage networks of potential customers in order to build connections and authentic relationships, and ultimately convince them to buy their product or service.
GTN will enable your company to grow faster and more efficiently by leveraging the power of your networks of employees, customers, fans, community members, and more.
The approach includes tactics related to product-led growth, community building, leveraging events, personal branding, and other forms of network building.
Modern growth strategies are all go-to-network
At their core, all these growth strategies have the same underlying philosophy. Implicitly or explicitly, they set out to foster deeper connections between the company and a specific network