Aggressive growth projects often lead to UX cruft, slowly degrading long-term user engagement and retention. Yes, you can move short-term metrics by throwing a blocking modal that up-sells a subscription (yes newspaper websites, I’m talking about you!) but how long before that alienates long-term users?
tension and trade-off. short vs. long-term thinking.
This week I was invited by @_JoinLion with @ARichetin, @antinertia to start exploring a question: How is #Web3 impacting your Growth Strategy ?
In this thread I'll recap our discussion - happy to be challenged!