Startup Growth

Marketing 101 How to build a brand strategy from 0-1: a guide for startups // 🧵

“do things that don’t scale” is a nice way of saying stop looking for efficiency and leverage before you’ve earned it

I've long hated the CAC/LTV framework (particularly for consumer businesses). Because it’s so tied with creating a structural dependency on Google & Facebook it isn’t only a poor framework, it can lull you into mediocrity. My raw notes over the years of addressing this topic: