Startup Advice
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Startup Advice
If you are hyper-fixated on an ideal user, you will begin to think of your product as a single player game. You’ll develop tools that enable 1:1 interactions between that ideal user and your product.
But once you start thinking of your ICP as a node in a network – with a white hot center that enables you to spread to acquire new nodes of a network –... See more
But once you start thinking of your ICP as a node in a network – with a white hot center that enables you to spread to acquire new nodes of a network –... See more
James Currier • Finding the White Hot Center
Think about distribution from day one
If you’re going to build a product, you want people to use it. But far too often, founders get drawn to the building and tinkering side of the business, forgoing the go-to-market piece until they’re actually ready to get out and sell.
That’s a mistake, says Foster. “I think one of the biggest things that... See more
If you’re going to build a product, you want people to use it. But far too often, founders get drawn to the building and tinkering side of the business, forgoing the go-to-market piece until they’re actually ready to get out and sell.
That’s a mistake, says Foster. “I think one of the biggest things that... See more
The Not So Cookie-Cutter Approach to Company Building — 8 Lessons from Zapier
Who owns research?
That depends on the type of research. Marketing often owns marketing or market research. Makes sense, right? This might be qual or quant research that helps Marketers do their jobs well.
Who owns CX, UX, user, customer, or “design” research? I would have to say that your CX or UX Researchers own it. Perhaps your Service Designers,... See more
That depends on the type of research. Marketing often owns marketing or market research. Makes sense, right? This might be qual or quant research that helps Marketers do their jobs well.
Who owns CX, UX, user, customer, or “design” research? I would have to say that your CX or UX Researchers own it. Perhaps your Service Designers,... See more
Debbie Levitt • Who “Owns” Research?
Slide decks hide can shallow thinking. Narratively structured memos are harder to write because they require better thinking. It’s worth it.
nametwitter.comIdentify a unique strength that your company/product has that aligns well with the current opportunities in your environment. Then leverage that strength in a way that others cannot easily replicate. Focus on what sets you apart and use it to create a sustainable competitive advantage.
Sean Colombo • The Secret to Duolingo’s Growth
