Startup Advice
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Startup Advice
Emil Michael (ex CBO at Uber)
open.spotify.com"Move fast and break things" is outdated advice for startups.
Software ate the world—and there's more competition than ever.
Our startup learned the hard way to ignore this advice, and this is what happened:
Dani Granttwitter.comWe make purchases with emotion, but justify them with logic.
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
Superhuman
When you’re anxious, there is no quicker relief than checking things. Checking your Substack subscriber stats, refreshing your inbox and order confirmations.
Scott Belsky coined the term insecurity work to describe work that does not move the ball forward, but is quick enough that you can do it multiple times a day without realizing.
Unlike... See more
Scott Belsky coined the term insecurity work to describe work that does not move the ball forward, but is quick enough that you can do it multiple times a day without realizing.
Unlike... See more
Sari Az • Check your Pulse #49
Sam Altman on why you shouldn’t track absolute user growth in the early days of a startup
“Nothing but a great product will save you; you can get everything else right and it still won’t work.”
He points out that almost all startup founders get the following... See more