Startup Advice

We don't have enough experience with early versions of ambitious projects to know how to respond to them. We judge them based on where they are currently, not based on what they could become. The same is true for how we judge people.

To help you make it through the darkness, here’s a series of concrete actions you can take today to try to turn things around:

1. Talk to more users (actually do it)


2. Change your target audience/ICP


3. Change your positioning/messaging/pitch


4. Try a “kickstarter” to get the word out


5. Find something that is working and pivot fully to that


6. Give it a bit more time


7. G

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The Levels of Delegation

An easy way to become a better delegator is to identify what will unlock more leverage for yourself. Jonathan broke it down into 5 levels, with one more that he’s building at Athena.

#1 — Novice: Delegation by Task

Jonathan has seen thousands of delegators start their journey and, without help from Athena’s delegation... See more

• How valuable is what I’m doing?


• What makes this hard for others to do?


• Could this get dramatically easier because of what others launch or how the industry evolves?


• If this does get easier, do I have a “Plan B” to create differentiated value?
  
  Note: An early version of this post appeared in my personal blog (still a work in progress). Decided to

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