Startup Advice

Disruption, as theorized by Clayton Christensen in the early 1990s, is a process by which a startup offers a lower-cost product that performs worse along standard dimensions of performance for a small subset of customers outside of the mainstream. The product gets adoption, though, because it performs better on a new dimension of performance that... See more

End every meeting or conversation with the feeling and optimism you’d like to have at the start of your next conversation with the person. If you envision running into this person again and how you want that to go, it’ll undoubtedly influence how you navigate a present conversation — usually for the better

A unique idea is powerful.

But truly original ideas — if there is such a thing — often struggle to gain traction with people who don’t have any reference point for them.

Time to Value is a metric that considers the amount of time required after starting to use a product for the user/customer/buyer to begin experiencing meaningful results.

For example, if you buy a car and drive it off the lot, the TTV value — let’s call it a TTV ratio — is basically 1:1. You buy the car, you start driving to where you want to go,... See more