Startup Advice

There are plenty of clients who don’t actually want the cheapest choice. They want the best one, and a powerful estimate is the clue they use to choose.

The result of this garage-centered approach to entrepreneurship was a business paradigm that looks liked this:

In the above model, notice how the product is at the center of the company, and all the work and effort of building the actual business is focused on marketing the product.

Apologizing for slow replies is a symptom of unrealistic demands in an always-on culture. How quickly people answer you is rarely a sign of how much they care about you. It’s usually a reflection of how much they have on their plate.