Being original is always the best strategy. We now live in a world where every day there are hundreds of companies launching or redefining themselves. Brand is no longer a secret and the process to create one has been codified
Instagram had 13 employees when they were acquired by Facebook for $1 billion. They had 30 millions users at the time.
Mojang (the company behind Minecraft) had 37 employees when they were acquired by Microsoft for $2.5 billion. At that time, Mojang had revenue of about $290 million
Generally, teams think about switching costs as the amount of time and money needed to install one solution and remove another. But true switching costs are much more than that: they include the politics, emotions, career ambitions, esoteric business processes, competing priorities, and sheer laziness that all favor the existing solution. Those... See more