Startup Advice

Don’t let a past venture cast a shadow on your next one.

We don't have enough experience with early versions of ambitious projects to know how to respond to them. We judge them based on where they are currently, not based on what they could become. The same is true for how we judge people.

be brave, be bold, and learn to say “no” to customers.

Do it in the right way, calmly and in direct conversation, and explain why the no is necessary. But say no and stick to it.

Your business will thank you for it.

Disruption, as theorized by Clayton Christensen in the early 1990s, is a process by which a startup offers a lower-cost product that performs worse along standard dimensions of performance for a small subset of customers outside of the mainstream. The product gets adoption, though, because it performs better on a new dimension of performance that... See more