For the past decade, our idolatry of startups and innovation has meant the focus has been: What can we disrupt? How fast can we grow? How big can we get? How much can we raise?
Being original is always the best strategy. We now live in a world where every day there are hundreds of companies launching or redefining themselves. Brand is no longer a secret and the process to create one has been codified
Time to Value is a metric that considers the amount of time required after starting to use a product for the user/customer/buyer to begin experiencing meaningful results.
For example, if you buy a car and drive it off the lot, the TTV value — let’s call it a TTV ratio — is basically 1:1. You buy the car, you start driving to where you want to go,... See more
It can help to reverse the polarity of our relationship with new ideas. We often treat them with reverence; before long, confirmation bias sets in and we begin looking for reasons why they will succeed and ignoring evidence suggesting they might fail. A common failure mode is to jump on the first idea and get started—this is probably the worst... See more
Generally, teams think about switching costs as the amount of time and money needed to install one solution and remove another. But true switching costs are much more than that: they include the politics, emotions, career ambitions, esoteric business processes, competing priorities, and sheer laziness that all favor the existing solution. Those... See more