Startup Advice

Marketing 101 How to build a brand strategy from 0-1: a guide for startups // 🧵

If you're the CEO of a fast-growing startup, the mistake you'll make in the next year that you'll regret most will probably be a hiring mistake. Possibly hiring someone established, which you'll feel you should do now you're getting big, and which VCs will strongly encourage.

The importance of getting your problem statement right first time founders often conflate the macro problem with the micro problem I see startups who say that their problem statements are; - we would need six globes to cover our emissions - under representation of... See more