Being original is always the best strategy. We now live in a world where every day there are hundreds of companies launching or redefining themselves. Brand is no longer a secret and the process to create one has been codified
most founders tend to remain high-level when the topic of culture comes up. For starters, there are tons of reads on why culture matters, but strikingly few on how to actually architect it. “We all understand what it means to some extent, but it's rarely defined or broken down. There are frameworks for product/market fit or founder-led sales, but... See more
There are some SaaS Founders that are just doomed to fail. And it's not because startups have a high failure rate. It's also not because they lack talent. It's because they just refuse to embrace Go-To-Market and are too much in love with building product.
Take, for example, the ambition to “make your venture-backed startup profitable”: to develop, market, and distribute a product or service that’s never existed before, in a form that’s valuable and accessible enough for large numbers of people to want to pay you for it, in sufficient quantity that your revenue consistently exceeds your costs.