Startup Advice

Instead of doing broad but thin market research (e.g., customer surveys), focus on one person (or a small group) and go as deep as you can, learning everything about how your product fits into their broader lives. Or become your customer—spend a day, a month, or even a few years in the role you're trying to sell to before attempting to build a... See more

It’s never the right time, but right now is usually the best time.

Choose Your Reason and Season Wisely

Some entrepreneurs build businesses for a compelling, undeniable, passion-fueled reason regardless of their venture’s timeline. Others hop on a bandwagon or try to master a trend and either sink or swim in one short season. Rather than try to compete with a herd of rats who are already decades ahead of you in an... See more