There are some SaaS Founders that are just doomed to fail. And it's not because startups have a high failure rate. It's also not because they lack talent. It's because they just refuse to embrace Go-To-Market and are too much in love with building product.
Before I decide to do something, my first question is:
“What problem are we solving?”
9 times out of 10, answering that question shows me:
1) It’s not really a problem (so I can ignore it)
2) What I was planning on doing wasn’t the best way to solve... See more
It can help to reverse the polarity of our relationship with new ideas. We often treat them with reverence; before long, confirmation bias sets in and we begin looking for reasons why they will succeed and ignoring evidence suggesting they might fail. A common failure mode is to jump on the first idea and get started—this is probably the worst... See more
When you’re anxious, there is no quicker relief than checking things. Checking your Substack subscriber stats, refreshing your inbox and order confirmations.
Scott Belsky coined the term insecurity work to describe work that does not move the ball forward, but is quick enough that you can do it multiple times a day without realizing.