The “bedroom startup” approach, an audience-centric model
Say you have 100,000 DAUs and a retention rate of 80%, and for every five users, one of them tells a friend each day to download your app (and they do it). You get 20k new users per day just from word of mouth. In this equation, Xn is the number of DAUs today and Xn+1 is the number of DAUs tomorrow:
Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)
Identify a unique strength that your company/product has that aligns well with the current opportunities in your environment. Then leverage that strength in a way that others cannot easily replicate. Focus on what sets you apart and use it to create a sustainable competitive advantage.
There’s wisdom to not talking about our goals. See Derek Sivers TED Talk. It could make you feel closer to your achievement than you are. But a spoken goal, the big one you feel in your bones, the one you’re afraid to say out loud because to not achieve it would be crushing. That takes courage. We reward courage by rooting for you. Some people call... See more
I’m not one to build in public, but there’s utility in making sure it’s known how people can root for you.
If you are hyper-fixated on an ideal user, you will begin to think of your product as a single player game. You’ll develop tools that enable 1:1 interactions between that ideal user and your product.
But once you start thinking of your ICP as a node in a network – with a white hot center that enables you to spread to acquire new nodes of a network –... See more
Whether a recession is coming or not -- biggest thing is momentum.
Momentum cures all.
You’re going to get knocked down or discouraged. Inevitable.
Key is to get back on it as soon as possible.