The 3 W's of Business:
What - is the problem you are solving?
Who - is the customer that needs this?
Where - are they so you can market to them?
That's it.
There are plenty of clients who don’t actually want the cheapest choice. They want the best one, and a powerful estimate is the clue they use to choose.
Separate what you can control from what you can’t. It’s a small way to lift some weight off your shoulders. Take 15 minutes to create a list of everything that you’re worried about. Then label each one as a ‘within’ or a ‘beyond’ to see your sources of stress and anxiety laid bare
"Move fast and break things" is outdated advice for startups.
Software ate the world—and there's more competition than ever.
Our startup learned the hard way to ignore this advice, and this is what happened: