Startup Advice
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Startup Advice
Marketing 101
How to build a brand strategy from 0-1: a guide for startups
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Amanda Goetztwitter.comInspiration is a productivity multiplier, but it’s perishable. Act quickly.
100 Simple Truths
Designing products for a single person
In business, there are countless examples of products invented for a single person that then became mass-marketable. Here are a few of my favorites:
In business, there are countless examples of products invented for a single person that then became mass-marketable. Here are a few of my favorites:
- Baking soda —invented in the 1800s by British chemist Alfred Bird so that he could make bread for his wife, who was allergic to yeast.
- The typewriter —one of the
Casey Rosengren • The Power of Designing for a Single User
Engineer Wei Dai on reinventing yourself:
"Once you achieve high status, a part of your mind makes you lose interest in the thing that you achieved high status with in the first place. You might feel obligated to maintain an appearance of interest, and defend your position from time to time, but you no longer feel a burning need to know the truth.
One solution that might work (and I think has worked for me, although I didn't consciously choose it) is to periodically start over. Once you've achieved recognition in some area, and no longer have as much interest in it as you used to, go into a different community focused on a different topic, and start over from a low-status (or at least not very high status) position."
-1 to 0 is when you figure out what you want to work on. It’s when you decide where to allocate the next 5-10 years of your life.
This may sound simple, but it can be overwhelming and isolating in practice. That period before SPC was not my first -1 to 0 experience. I spent the year after leaving Facebook to start Cove feeling like I was banging my... See more
This may sound simple, but it can be overwhelming and isolating in practice. That period before SPC was not my first -1 to 0 experience. I spent the year after leaving Facebook to start Cove feeling like I was banging my... See more
Ruchi Sanghvi • To Go 0 to 1, First Go -1 to 0
For me, 'big' means having the ability to take a chance on an idea that others may not understand or even see as valuable. My team was excited about the idea of using artificial intelligence to help us develop web content and make it more engaging for users. Others in the company were skeptical, but we took a chance on it."
Learning is complicated.
While we’re doing it, it’s easy to imagine that those around us are completely sure of themselves, moving forward in a well-lit space.
In fact, if you visit a growing company, a useful school or anywhere that growth is happening, you’ll quickly see that everyone is stumbling forward in the shadows.
That’s part of the deal.
While we’re doing it, it’s easy to imagine that those around us are completely sure of themselves, moving forward in a well-lit space.
In fact, if you visit a growing company, a useful school or anywhere that growth is happening, you’ll quickly see that everyone is stumbling forward in the shadows.
That’s part of the deal.