Startup Advice
sari and
Startup Advice
Simply put, an ICP must be a single market segment :a group of people for whom the value of solving a problem is roughly the same, and who can be reached in roughly the same way. “People who use Excel” is not a market segment, because it says nothing about either the value of their problem or how to reach them. “Marketers who use Excel to build... See more
Jake Fuentes • Lessons learned from a startup that didn’t make it
The importance of getting your problem statement right
first time founders often conflate the macro problem with the micro problem
I see startups who say that their problem statements are;
- we would need six globes to cover our emissions
- under representation of... See more
Pontus Karlssontwitter.comWe make purchases with emotion, but justify them with logic.
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
Superhuman
Jason Fried on Lenny Rachitsky’s podcast
How can we better align incentives between founders and funders, and enable more people to build enduring companies with patience, care, and preservation at the center?
sari azout • My Favorite Questions
chatgpt has no social features or built-in sharing, you have to sign up before you can use it, no inherent viral loop, etc.
seriously questioning the years of advice i gave to startups 🙃
Sam Altmantwitter.com