Startup Advice

Your probability of winning a hand always depends on having multiple ways to win.

We make purchases with emotion, but justify them with logic.

And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.

He covered this in his classic book Breakthrough Advertising back in 1966.

He broke down prospect awareness into five distinct phases:

The Most Aware: They’re motivated to solve the problem... See more

I’ve come to learn through first-hand experience that monopolies often serve as the ideal competitor to take on. There are four main reasons why:

1. Monopolies have already proven the industry is viable and lucrative


2. Monopolies refuse to cannibalize their own dominance


3. Monopolies have institutionalized their inefficiencies


4. Monopolies have the most to

... See more

Amazon: How do we keep experimenting in superfast delivery? September 19, 2013