“Liberation,” viewed through a behavioral lens, is the ability to orient toward what’s appetitive (i.e., pleasant or meaningful), even in an environment full of aversive stimuli. For me, this has meant learning to stay connected to a larger vision and the joy of creativity, even during difficult times.
Yet, this is hard to do. When we perceive a... See more
For the past decade, our idolatry of startups and innovation has meant the focus has been: What can we disrupt? How fast can we grow? How big can we get? How much can we raise?
I even pretend that my client’s business isn’t a business at all. Instead, I pretend it’s a book.
Whether you realize it or not, your business is indeed a lot like a book.
Like a book, it has a main idea. It’s “about” something. That main idea may be sharp and distinct, or it may be broad and commoditized. It may be easy for people to talk about, or... See more
Instead of doing broad but thin market research (e.g., customer surveys), focus on one person (or a small group) and go as deep as you can, learning everything about how your product fits into their broader lives. Or become your customer—spend a day, a month, or even a few years in the role you're trying to sell to before attempting to build a... See more
Move faster. Slowness anywhere justifies slowness everywhere.
2021 instead of 2022. This week instead of next week. Today instead of tomorrow.
Moving fast compounds so much more than people realize.