The company is an extension of my psychology as the founder. All my strengths and knowledge get amplified and extended, but so do my weaknesses and limitations.
To create a product that grows organically, you need to “surprise and delight” your customers. You can’t do that by simply meeting a user’s expectations, you have to surpass them. And doing that takes time. (h/t Scott Belsky)
The result of this garage-centered approach to entrepreneurship was a business paradigm that looks liked this:
In the above model, notice how the product is at the center of the company, and all the work and effort of building the actual business is focused on marketing the product.