Startup
The One-Page Business Plan
Answer each question with one or two short sentences.
OVERVIEW
What will you sell? _____________________________________
Who will buy it? _______________________________________
How will your business idea help people? _____________________
KA-CHING
What will you charge? ___________________________________
How will you
... See moreThe 140-Character Mission Statement
We help [customers] do/achieve/other verb [primary benefit].
Focusing like this helps you avoid “corporate speak” and drill down to the real purpose of the business as it relates to your customers.
Here are a few examples:
If you have a dog-walking service, the feature is “I walk dogs.” The benefit is “I help busy
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Seven Steps to Instant Market Testing*
1. You need to care about the problem you are going to solve, and there has to be a sizable number of other people who also care. Always remember the lesson of convergence: the way your idea intersects with what other people value.
2. Make sure the market is big enough. Test the size by checking the number and
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