Startup




The One-Page Business Plan
Answer each question with one or two short sentences.
OVERVIEW
What will you sell? _____________________________________
Who will buy it? _______________________________________
How will your business idea help people? _____________________
KA-CHING
What will you charge? ___________________________________
How will you
... See moreThe 140-Character Mission Statement
We help [customers] do/achieve/other verb [primary benefit].
Focusing like this helps you avoid “corporate speak” and drill down to the real purpose of the business as it relates to your customers.
Here are a few examples:
If you have a dog-walking service, the feature is “I walk dogs.” The benefit is “I help busy
... See moreSeven Steps to Instant Market Testing*
1. You need to care about the problem you are going to solve, and there has to be a sizable number of other people who also care. Always remember the lesson of convergence: the way your idea intersects with what other people value.
2. Make sure the market is big enough. Test the size by checking the number and
... See moreIdeas related to this collection