what is Social Media doing to us?

In the post-hipster era, you listened to what Spotify told you to listen to. If you read a book, it was because the precise pattern of blobby pastel-coloured shapes on its cover contained coded instructions to TikTok’s algorithm that sent it zooming to the top of your feed. Your tastes and preferences were decided for you by vast crystalline... See more

A personality sketch of the marginal user

Here’s what I’ve been able to piece together about the marginal user. Let’s call him Marl. The first thing you need to know about Marl is that he has the attention span of a goldfish on acid. Once Marl opens your app, you have about 1.3 seconds to catch his attention with a shiny image or triggering... See more

we’ve turned everything in life into a giant popularity contest–everything you say, everything you experience, everything you see, and even everything you feel–is a product of a giant worldwide counter of likes and follows. It’s a planet-wide exercise in objective convergence, a giant narcissism amplifier that cynically assumes that competing for... See more

In Walden , his 1854 reflection on simple living, Henry David Thoreau wrote, “The cost of a thing is the amount of ... life which is required to be exchanged for it, immediately or in the long run.” In Thoreau’s terms, how much of life is exchanged for all this screen time? Arguably, most of it.

And while the outcome of overusing an app on the phone may not look as physically dangerous, what it has done to my attention, self esteem, and zest for life is just as dark as what alcohol did to me.

The rise of botlike behavior over the past decade has led to the creation of a meme: the NPC, or Non-Player Character. Originally a term to describe video game characters whose behavior is completely computer-controlled, it now also refers to real world humans who behave as predictably as video game NPCs, giving scripted responses and engaging in... See more