social media in 2026 and beyond
the new social is coming, and we aren't quite prepared for it
social media in 2026 and beyond
diminishing returns on ‘unhinged’ content...and every brand sounding like your bestie.
Nikita Walia • If Every Brand Is a Media Brand, Every Brand Needs a Newsroom
Have we coined the term Gen Z-baiting yet?
Apple has earned the right to experiment, and bend without breaking. 50 years and a new era on the horizon, the brand leans heavily into Gen Z marketing strategies, and debuts a new persona in the eyes of the next generation of Apple customers.
This campaign has the... See more
behindthe_briefinstagram.comThe most important shift in marketing right now is not the rise of creators, the decline of followers, or even the dominance of TikTok. It is the collapse of the idea that we are still operating inside a genuinely social media environment at all.
Post-Social: Why Most Brand Strategy Is Written for the Wrong Machine
The real internet is where you can be yourself because you trust who's watching. Where we talk and text instead of scroll and consume.
What if you could start your own internet?
5. Optimization diminishes our humanity.
Our myopic obsession with efficiency and the optimize-everything (including our self) mindset forces us into consistent, productive, linear beings when in fact we are human because we are not. We need businesses to design for non-linear, non-binary, inconsistent, incoherent selves.
Our myopic obsession with efficiency and the optimize-everything (including our self) mindset forces us into consistent, productive, linear beings when in fact we are human because we are not. We need businesses to design for non-linear, non-binary, inconsistent, incoherent selves.
REPEAT: we are non-linear, non-binary, inconsistent, incoherent selves.
Right now, we are seeing IG and TT all being overrun by what can be termed as the intellectual influencers, all who are parading and shilling their expertise as a type of content to buy into. However, Reddit is the one platform that, given its veil of anonymity, preserves that spirit of community in the sense of wanting to help and offer guidance
... See moreProtecting Brand Equity
This is the most important.
Saturation without discipline erodes authority, and publishing without restraint produces noise. Participating in trends without judgment collapses brand distinction.
A mature newsroom is defined as much by what it refuses to cover as what it amplifies.
Brands that confuse presence with relevance... See more
This is the most important.
Saturation without discipline erodes authority, and publishing without restraint produces noise. Participating in trends without judgment collapses brand distinction.
A mature newsroom is defined as much by what it refuses to cover as what it amplifies.
Brands that confuse presence with relevance... See more