Social media
I've coined a new theory of the Internet in 2025.
It’s the basis for my new company.
I call it the "Boutique Impact" Theory.
Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the... See more
It’s the basis for my new company.
I call it the "Boutique Impact" Theory.
Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the... See more
Will Mannon • Will Mannon on Substack
If 500 ppl order my book this week, I’ll quit my job and tell my boss to “devour feculence”.
From Good Girl and Other Yearnings. Order it now from writebloody.com✨
Link in my bio.
instagram.comthe attention economy erodes trust. It rewards the most dramatic claims, the most outrageous behavior, the most compelling narratives regardless of their relationship to truth or long-term consequences.
kyla scanlon • From Dollar Dominance to the Slop Machine
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