Elizabeth Malphrus

Though taste may appear effortless, you can’t have taste by mistake. It requires intention, focus, and care. Taste is a commitment to a state of attention. It’s a process of peeling back layer after layer, turning over rock after rock. As John Saltivier says in an essay about building a set of stairs, “surprising detail is a near universal property... See more

introspection is overrated. That’s in part because what’s going on in your mind is not only more complicated than you understand, it is more complicated than you can understand. Your mind hides most of your thinking so you can get on with life. Furthermore, you’re too close to yourself. You can’t see the models you use to perceive the world because

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People are made of stories. Our memories are not the impartial accumulation of every second we’ve lived; they’re the narrative that we assembled out of selected moments. Which is why, even when we’ve experienced the same events as other individuals, we never constructed identical narratives: the criteria used for selecting moments were different f

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the attention economy erodes trust. It rewards the most dramatic claims, the most outrageous behavior, the most compelling narratives regardless of their relationship to truth or long-term consequences.

Antonio Garcia Martinez on startups: “If your idea is any good, it won’t get stolen, you’ll have to jam it down people’s throats instead.”