Social Graph Design
The medium is the message. This page is about how the decisions we make about social graph and network design impact behavior.
sari and
Social Graph Design
Twitter became about arguing, Instagram became about showing off, Facebook became about people you went to school with saying weird things.
The most important role in a social network is the vibe designer, because the big questions are sociological, not technological.
sari azouttwitter.comAn idea that the Benchmark partners taught me: in social networks, you want the celebrities to join at the end, not the beginning
New networks should mint new celebrities, not get built by existing ones
My interest in chain runners was low since it was (investor) celebrity led
Patrick OShaughnessytwitter.com
a twitter 10x brainstorm, hear me out:
IF every tweet was assigned a set of Topics via AI/NLP (auto or manual, mock-up below), and IF every creator thereby gained varying levels of “authority” in Topics based on how others w/ authority engaged w/ their tweets, THEN…
Musical.ly's Alex Zhu on Igniting Viral Growth and Building a User Community | #ProductSF
soundcloud.com
Something for decentralized social graph protocols to consider:
Social connections are not homogeneous, but instead differ in their degree of:
- intensity/affinity
- context
- duration
- velocity
nametwitter.comIf Twitter had to start over without its graph, on the other hand, it would be dead (which speaks to why Twitter clones like BlueSky which are just Twitter minus the graph and with the same clunky onboarding process seem destined for failure). The new For You feed gives us a partial taste of what that might look like, and it's not pretty.