Social Graph Design
The medium is the message. This page is about how the decisions we make about social graph and network design impact behavior.
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Social Graph Design
Twitter became about arguing, Instagram became about showing off, Facebook became about people you went to school with saying weird things.
The most important role in a social network is the vibe designer, because the big questions are sociological, not technological.
sari azouttwitter.com
An idea that the Benchmark partners taught me: in social networks, you want the celebrities to join at the end, not the beginning
New networks should mint new celebrities, not get built by existing ones
My interest in chain runners was low since it was (investor) celebrity led
Patrick OShaughnessytwitter.compeople think the solution to the web becoming a big performance stage is to have lots of fragmented smaller communities. But finding the right community is really hard. A better way is to use novel technologies and network mechanics to matchmake in real-time. You get a new community every second depending on what you’re thinking.
