Social Graph Design
The medium is the message. This page is about how the decisions we make about social graph and network design impact behavior.
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Social Graph Design
Twitter became about arguing, Instagram became about showing off, Facebook became about people you went to school with saying weird things.
The most important role in a social network is the vibe designer, because the big questions are sociological, not technological.
sari azouttwitter.com
If Twitter had to start over without its graph, on the other hand, it would be dead (which speaks to why Twitter clones like BlueSky which are just Twitter minus the graph and with the same clunky onboarding process seem destined for failure). The new For You feed gives us a partial taste of what that might look like, and it's not pretty.
Eugene Wei • How to Blow Up a Timeline
