Social Graph Design

FB’s has an interface problem, not an algorithm problem… because people won’t affirmatively click on the things they actually deep down want to watch

If Twitter had to start over without its graph, on the other hand, it would be dead (which speaks to why Twitter clones like BlueSky which are just Twitter minus the graph and with the same clunky onboarding process seem destined for failure). The new For You feed gives us a partial taste of what that might look like, and it's not pretty.

Social media has also proven to simply not be that efficient in terms of matching high quality content with a relevant audience. Just because people can easily distribute content to their friends or friends of friends doesn’t mean that that content will be interesting or relevant to the consumer. This is why, over time, social networks have started... See more

a twitter 10x brainstorm, hear me out: IF every tweet was assigned a set of Topics via AI/NLP (auto or manual, mock-up below), and IF every creator thereby gained varying levels of “authority” in Topics based on how others w/ authority engaged w/ their tweets, THEN…