Social Graph Design

The medium is the message. This page is about how the decisions we make about social graph and network design impact behavior.

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people think the solution to the web becoming a big performance stage is to have lots of fragmented smaller communities. But finding the right community is really hard. A better way is to use novel technologies and network mechanics to matchmake in real-time. You get a new community every second depending on what you’re thinking.

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Social media has also proven to simply not be that efficient in terms of matching high quality content with a relevant audience. Just because people can easily distribute content to their friends or friends of friends doesn’t mean that that content will be interesting or relevant to the consumer. This is why, over time, social networks have started... See more

Michael Mignano • The End of Social Media

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Twitter became about arguing, Instagram became about showing off, Facebook became about people you went to school with saying weird things. The most important role in a social network is the vibe designer, because the big questions are sociological, not technological.

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twitter.com

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If Twitter had to start over without its graph, on the other hand, it would be dead (which speaks to why Twitter clones like BlueSky which are just Twitter minus the graph and with the same clunky onboarding process seem destined for failure). The new For You feed gives us a partial taste of what that might look like, and it's not pretty.