social commerce
sari and
social commerce
Great notes on Search vs. Discovery. Transition from static image to live video, information richness increases.
ByteDance - Inspire Creativity, Enrich Life
bytedance.com
NTWRK - Live Video Shopping
thentwrk.com
Groupon
groupon.com
I realized I made an error to FB/IG total and that the Mktg Cost line item should have been allocated to FB/IG
And added $100 AOV to the title to better ground the % variable costs
The story is the same, but its important to use this illustration vs OP as the mental model