smallness
in defense of smallness, because we don't need to build an empire. we just want to live lives that are rich in meaning.
sari and
smallness
"there’s room for a different approach. A social network that’s both niche and healthy. A social network that’s more magazine than platform."
the goal is resonance, not scale
building and monetizing soulful businesses + brands where the goal is resonance, not scale
sari and • 65 cards
You sometimes hear that a team built something great despite being small - we think that teams most often build great things because they’re small (with strong talent, passion, and chemistry, of course). So our hiring approach thus far is hiring only people that are so talented they could have been co-founders in another sequence of events. We’re... See more
Interview with Nathan Sharp and Ryan Olson
Online, we need to make the big feel smaller, in the right ways. The challenge to start small from something that is currently controlled by Facebook and Google, is very hard. But people are doing it. Look at The Correspondent, or Open Culture, or Brain Pickings, or thousands of other small projects that have good communities around them. We need... See more
Vicki Boykis • Good things don't scale
What do they got?
A big team, lots of money, a strong brand, seemingly unlimited resources, panache, reputation, all that. They’re established.
They’re your competitors.
You want to look away, but you see them everywhere. Their ads on your social, their name in... See more
Jason Friedx.comWe are shifting from the mode of “surging” on Tumblr with tons of people to get it to exciting growth, to working on how we can run Tumblr in the most smooth and efficient manner. Pretty amazing things in the social and messaging space have been accomplished with small teams, so I’m actually quite curious to see a smaller and more focused Tumblr’s... See more
Allegra Rosenberg • Tumblr is betting big on going small
Both Bluesky and Lemon8 are designed to be black holes. We are all of us craving something new, places and spaces online that we can go to feel good and have fun and be inspired. These are normal human things to want; people want to be around each other. But it is almost impossible to create or maintain that kind of space if your company's goal is
... See more