smallness

You sometimes hear that a team built something great despite being small - we think that teams most often build great things because they’re small (with strong talent, passion, and chemistry, of course). So our hiring approach thus far is hiring only people that are so talented they could have been co-founders in another sequence of events. We’re... See more

Online, we need to make the big feel smaller, in the right ways. The challenge to start small from something that is currently controlled by Facebook and Google, is very hard. But people are doing it. Look at The Correspondent, or Open Culture, or Brain Pickings, or thousands of other small projects that have good communities around them. We need... See more

big problems get solved in small rooms.

If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one?

I have some great memories of talking about “investing in things that doesn’t change”