smallness

it’s as hard to start and run a small business as it is to start a big one. You will suffer the same toll financially and psychologically as you bludgeon it into existence. It’s hard to raise the money and to find the right people. So if you’re going to dedicate your life to a business, which is the only way it will ever work, you should choose one... See more

Online, we need to make the big feel smaller, in the right ways. The challenge to start small from something that is currently controlled by Facebook and Google, is very hard. But people are doing it. Look at The Correspondent, or Open Culture, or Brain Pickings, or thousands of other small projects that have good communities around them. We need... See more

So, small is good but doesn’t scale and can be overwhelmed by changes, and big is powerful, but ugly.

Both Bluesky and Lemon8 are designed to be black holes. We are all of us craving something new, places and spaces online that we can go to feel good and have fun and be inspired. These are normal human things to want; people want to be around each other. But it is almost impossible to create or maintain that kind of space if your company's goal is

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