If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one?
scalability ignores the negotiations between individual elements and is predicated on hierarchy, isolation, and the commodification of nature. Instead, synthetic biology should model itself on the living world, which takes a collaborative approach to survival and allows for fruitful cross-contamination of ideas.
the goal is resonance, not scale
building and monetizing soulful businesses + brands where the goal is resonance, not scale
All of my startup experience summed up:
The right person with the precise right focus and completely unshackled is 10x as effective as 10 pretty smart people working hard in a vague general direction