SEO

We have so many impressions. We have to do something with them. Some sites get 1 billion impressions a year. That would be a crazy about of money in TV ads

What if we are thinking about Seo wrong.

There is a site in my GSC that generated 38 million impressions last year.

Marketing has always focused on impressions.

Imagine if clicks went away. How would you capitalize on the impressions?

This has always been the creative act of the marketer. Find impressions, convert them into action.

Can we get people to engage with your brand. It could be a click. But, it could be calling a phone number in a meta description. Or going to a page that was mentioned in the meta description. Or searching for a related brand term