sales and marketing
they could defend every ad on the basis that it obeyed the rules of advertising. It was like worshiping a ritual instead of the God.
the goal is resonance, not scale
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
the goal is resonance, not scale
people think they want choices. but they prefer good defaults.
Getting found is about being findable.
Tina Mai • Kernel | Chaos Theory
Word-of-mouth marketing happens most naturally in tight market subsegments.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
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