sales and marketing
Word-of-mouth marketing happens most naturally in tight market subsegments.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
people think they want choices. but they prefer good defaults.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
the goal is resonance, not scale
they could defend every ad on the basis that it obeyed the rules of advertising. It was like worshiping a ritual instead of the God.
the goal is resonance, not scale
Getting found is about being findable.