Sales
by Jon Mead · updated 4d ago
Sales
by Jon Mead · updated 4d ago
In a marketplace of me-too offerings, people don’t seek features and benefits so much as tribal identity.
Jon Mead added 4d ago
Jon Mead added 16d ago
Over half of customer loyalty is a result not of what you sell, but how you sell
Jon Mead added 4d ago
Jon Mead added 16d ago
Jon Mead added 16d ago
Your headline should attract and connect, your body copy should empathize and persuade, and your call to action should spell out the specific action you’d like them to take next.
Jon Mead added 16d ago
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