ritual

The largest companies today are obsessed with generating content in a completely de-ritualized context. But content always exists in tension with form. Ritual is the form we have abandoned in our relentless quest for content.

Ritualization is a potent stabilizing agent, a simple salve for a stressful time if only we are mindful of how we use its powers.

Companies like Crossfit and Soulcycle create a sense of consistent space and ritual that inculcate deep loyalty and community among their participants. Reimagine, an organization that describes itself as “the world’s leading end-of-life events platform,” hosts paid gatherings and festivals related to death and healing. Casper ter Kuille and Angie

... See more

when you create a social reality with no connection to a deeper divine essence, and not alignment to a value greater than itself, you get lost in a maze where essential human values and relationships are mimicked endlessly and blindly in a chaos of hollow repetition. Then, as now, the only way out is to connect to the sacred; to an experience that... See more