ritual
the power of rituals
Sarah Drinkwater and
ritual
The largest companies today are obsessed with generating content in a completely de-ritualized context. But content always exists in tension with form. Ritual is the form we have abandoned in our relentless quest for content.
Ted Gioia • 13 Observations on Ritual
addictive scrolling and swiping can never achieve the sense of closure and boundedness we all crave.
Rituals are how we make meaning, personally and together.
In games studies, these worlds-within-a-world are called magic circles. A magic circle is the space where the game takes place.
We need ritual technology. Technology designed for ritual use.
Why? Most of the software we use daily is designed to engagement-max. Social media feeds, loot boxes, compulsion loops, gang gang yes yes yes ice cream so good. You’re caught in a feedback loop with the algorithm, and you are the squishiest part of that loop.
Where social media is compulsive, tools for thought are reflective. Where social media is here and now, tools for thought dwell in the long now. Tools for thought slowly build compounding momentum through low, slow feedback loops that point us in the directions we want to develop.
