Revenue Operations 101

Podcast

RevOps should sit as a unique function that collaborates with the revenue generating teams

Fundamentals of Finance to make you a better RevOps:
- Unit Economics (CAC, CPL, CPO, NRR) 
- Modelling Incentives & Compensation 
- Revenue Operating Model: Top of Funnel (focus on initial stage of customer awareness & interactions. Utm’s, lead scoring (MQL’s) & channel optimisation) 
- Revenue Operating Model: Middle of Funnel (gain insights into converting meetings to opps to win. Segmentation, win rates, average sales price & sales cycle. Discuss headcount/sales capacity management) 
- Revenue Operating Model: Renewals & Expansions: understand critical aspects of customer retention & expansion. How to implement effective strategies for renewals & upselling which help max. lifetime value & sustaining long-term rev growth) 

Sales Ops vs RevOps

A dive into Consumption-based pricing models, where customers pay for exactly what they use. Is this the new P&P for B2B SaaS?

Free RevOps Resources - in my radar

Being able to focus on your ICP starts with knowing your TAM

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