Revenue Operations 101
SaaS world stuff
Revenue Operations 101
Haris Odobasic on LinkedIn: Is this the ideal org chart for a SaaS company? Peter Drucker, the… | 90 comments
linkedin.com
Structure follows strategy - ideal org strategy for SaaS
If we do manage to map the market using some of the above techniques.
- We’ll know the revenue opportunity and number of accounts we have to play with.
- Importantly, I can then prioritise the companies in the market most likely to buy (read more here).
- Finally, I can align my GTM around those we’re targeting.
Mapping your market and truly understanding your TAM & SAM
Mapping the TAM & SAM - a read into why it’s important, how to solve for it and what founders/investors look for [to read]
Finance for RevOps: Live Cohort
revopscoop.comFundamentals of Finance to make you a better RevOps:
- Unit Economics (CAC, CPL, CPO, NRR)
- Modelling Incentives & Compensation
- Revenue Operating Model: Top of Funnel (focus on initial stage of customer awareness & interactions. Utm’s, lead scoring (MQL’s) & channel optimisation)
- Revenue Operating Model: Middle of Funnel (gain insights into converting meetings to opps to win. Segmentation, win rates, average sales price & sales cycle. Discuss headcount/sales capacity management)
- Revenue Operating Model: Renewals & Expansions: understand critical aspects of customer retention & expansion. How to implement effective strategies for renewals & upselling which help max. lifetime value & sustaining long-term rev growth)
IDOARRT.com - Meeting design tool
idoarrt.com
Key for meeting structure:
1. Intention
2. Desired Outcome
3. Agenda
Why measuring "SDR capacity" is critical to the success of Account-Based
linkedin.com
Another good article on outbound prospecting & SDR account management: how many accounts SDRs should handle a month? How many contacts should they enroll on a monthly basis? How will this get them to quota?
How to Measure and Improve Lead-to-Cash
Episode 25: How to Measure and Improve Lead-to-Cash
Podcast
Sales Ops vs RevOps
Pipeline Generation Calculator
outreach.io
Use the pipeline generation calculator to reverse-engineer the volume of calls, emails, and booked meetings your reps need to complete daily to hit your pipeline goals this quarter — then take action to improve your conversion rates.
The Design Guide for Existing Customer Books of Business
Notion – The all-in-one workspace for your notes, tasks, wikis, and databases.
“I left the company because my accounts sucked. When I asked ops, nobody could explain the process..”