Revenue Operations 101

Being able to focus on your ICP starts with knowing your TAM

Read here to understand more on GDPR and its impact on RevOps data quality (includes de-duplication)

Outbound prospecting: how many accounts SDRs should handle a month? How many contacts should they enroll on a monthly basis?

Interesting blog about RevOps & Hubspot stuff

Fundamentals of Finance to make you a better RevOps:
- Unit Economics (CAC, CPL, CPO, NRR) 
- Modelling Incentives & Compensation 
- Revenue Operating Model: Top of Funnel (focus on initial stage of customer awareness & interactions. Utm’s, lead scoring (MQL’s) & channel optimisation) 
- Revenue Operating Model: Middle of Funnel (gain insights into converting meetings to opps to win. Segmentation, win rates, average sales price & sales cycle. Discuss headcount/sales capacity management) 
- Revenue Operating Model: Renewals & Expansions: understand critical aspects of customer retention & expansion. How to implement effective strategies for renewals & upselling which help max. lifetime value & sustaining long-term rev growth)