• Avoid vague platitudes or anything that sounds like marketing, such as “all in one,” “faster,” “revolutionary” or “convenient.” These platitudes engender cynicism, and people will not infer what they mean. It forces prospects to either guess at what you do or take your word for it that you're awesome — which they’re unlikely to do, given that your
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from Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds

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  • from Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds

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