The spectacle is a social relation between people that is mediated by an accumulation of images that serve to alienate us from a genuinely lived life. The image is thus an historical mutation of the form of commodity fetishism.
I find NFTs that evolve as you progress towards a goal more interesting because they tap on one's hard work & skill, vs one's wealth / being early at a drop.
Similar to how in WoW expensive transmogs gave you clout, but the real clout was in hard achievements