everything is a remix

creativity is the world’s greatest recycling program

New discoveries often have to be conceived initially as variations of existing things,

even by their discoverers

, because there isn't yet the conceptual vocabulary to express them.

Through DJing, sampling, mixing, music embodies so much of what we’re exploring. It’s our job as builders to find references that “re-unlock” the values we’re trying to embody in the present, and turn these into new forms. Allow yourself the joy of losing yourself in the inputs; this is the nature of remixes or samples. We’re both looking at the... See more

It also helps to travel in topic space. You'll have more new ideas if you explore lots of different topics, partly because it gives the angle grinder more surface area to work on, and partly because analogies are an especially fruitful source of new ideas.