redefining success

Defining time well spent for yourself is one of the most important tasks of going day to day in this life.

A very successful friend of mine walked away from everything and lives a very happy life making literal sausage. I’m not kidding. I think about him all the time.

“You can create a lot of meaning in your own life by helping someone else do something that is meaningful to them.”

Kevin Kelly has this great idea that you need your own distinct definition of success. For me, success would be cultivating a very specific reputation. I'd like my reputation to be "talk to that guy and you'll leave energized, thinking about something new. Good things will happen, and it'll generally cost you nothing."

When I was younger, I was skateboarding a lot. I was listening to music and skateboarding. There were two songs, that are widely different: DJ Shadow’s “Building Steam With a Grain of Salt,” and Bob Dylan’s “Don’t Think Twice It’s All Right.” And I remember skateboarding to them and they made me just stop. And the world felt so cool. I would look a... See more

soft ambition is about playing the long game without losing yourself in the process. it’s about wanting success, but on your own terms—without sacrificing your sanity, health, or joy along the way. it’s ambition without the sharp edges.