Recession Core

A viral tweet showing a small basket of groceries and the caption “One day you’ll be buying groceries to cook dinner in the small apartment you rent” sparked debate over how Gen Z is romanticizing basic survival costs. Many saw it as proof that “we’ve literally reached an economic point of no return,” with users noting that “surviving basic life... See more

It’s July 2007. Timbaland drops “The Way I Are” featuring Keri Hilson and D.O.E. Grammar ticks aside, the track tops charts worldwide with its catchy confession of connection under financial stress: “ If I have no money, no car, no card to buy you flowers – will you still like me, just the way I are? ” An eerie foreshadowing of the Great Recession... See more

Fast forward to November 2014. The global economy is still under damage control. I had just graduated high school when Pitbull and Ne-Yo released “Time Of Our Lives”, the lead single from Mr. Worldwide’s eighth album, titled Globalization . Debuting on Billboard’s Hot 100, the duo describe scraping their last funds to party with the lyrics: “ This... See more

The Great Depression of the 1920s saw the widespread popularity of blues and swing, while the British Winter of Discontent between the ’70s and ’80s saw the rise of disco. During periods of hard times and empty pockets, music that serves to make us feel good, or acts as catharsis or distraction, becomes essential.

It’s not shocking to me that as the second Trump administration has plunged the US again into economic and social anxiety, people have again started growing frustrated at the faces on their feeds. When you’re scared about high prices or losing your job or your home, there’s nothing more triggering than a seemingly carefree privileged woman making... See more

“Sonically, current recession pop blends dance, disco and rave and dives a little deeper than dancing the night away,” she explains. “Acts like Chappell Roan and Charli XCX bring emotion to the forefront with lyrics that explore queer love, family trauma and female friendships. It’s now a listening experience that celebrates individuality and... See more

What’s worse is the deep capitalism poisoning that confuses consumerism with culture: a new water bottle despite having water bottles, simping for and falling for billionaire theatrics, happily welcoming the AI-fication of everything. A loser landscape is emerging, as teens want less sex in movies, as nightclubs close and sober bars rise, as... See more

Her concept has more depth than those theories. I would characterize economic vibes as collective feelings in the digital age. Almost all previous versions of economic theory around consumer sentiment have been formed in a pre-internet world. Until now, no one had updated those frameworks for the age of algorithms. When I emailed Scanlon about how... See more

We are entering what some online commentators call a ‘Silent Depression’ – an age marked by an inability to call things as they are, despite truly dire financial circumstances, so it makes sense that we’re seeing this reflected in our music. Periods of recession have typically always been defined by music with faster, frenetic melodies and a hooky... See more