Readwise Highlights

“Let’s put price off to the side for a moment and talk about what would make this a good deal.”

Isaiah 54:2–3:

Enlarge the place of your tent,

and let the curtains of your habitations be stretched out;

do not hold back; lengthen your cords

and strengthen your stakes.

For you will spread abroad to the right and to the left,

and your offspring will possess the nations

and will people the desolate cities.

Talking about emotions won’t compel a reader to feel those emotions. “He felt sad” won ‘t make a reader feel sad. Instead, the reader must be made to feel the situations in the story, to experience what the characters experience, and as a result, just as a sequence creates emotion in the characters, it will also do the same in the reader. This is a

you’re ever stuck, find your own “in case of emergency” questions. Here are some examples: Listening to you, I can see you work hard. I have to pause and ask: what’s your motivation? Before we continue, I want to check in: how is this interview going for you? I hate to switch gears, but with so little time together, I have to ask you about … And if

DS: Here’s my simple framework for judging ideas:

1. Potential: If it worked, how big could it be?




2. Probability: What are the chances it’ll work?




3. Proximity: How close is this to things I care about, know about, or am passionate about?

The weights will be different based on your situation. For example, early in my career, “probability” was important. I

From a practical standpoint, the biggest contributor to your errors and emotional volatility is what lies below the surface, such as flaws like:

To be precise, according to our research, any customer service interaction is four times more likely to drive disloyalty than to drive loyalty (see figure 1.5).

One golden take away: people prefer to be heard more than helped.