Great questions
“Extreme” questions for brainstorming
If all our customers vanished, and we had to earn our growth and brand from scratch, what would we do?
If our biggest competitor copied every single feature we have, how would we still win?
If you were forced to increase your prices by 10x, what would you have to do to justify it?
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3-2-1: On creating the conditions for joy, how to go to hell, and the simple way to clarify your thinking
36 questions that lead to love
Part 1
Given the choice of anyone in the world, whom would you want as a dinner guest?
Would you like to be famous? In what way?
Before making a telephone call, do you ever rehearse what you are going to say? Why?
What would constitute a "perfect" day for you?
When did you last sing to yourself? To someone else?
If you were
For prioritization - via Matt Lerner
If this works, how big could it be?
What are the riskiest assumptions behind this idea?
What’s the quickest way we can test those assumptions?