purpose
Echoes of my studies in Communications filled my head: Why did we need to commodify ourselves? Why couldn't we just have space to be?
Camille Mendoza • The Gentle Art of Being Seen: Reframing Personal Branding
Yet what they best represent is the current state of art, where artists must skillfully package themselves as products for buyers to consume.
It’s precisely the kind of work that is uncomfortable for most artists, who by definition concern themselves with what it means to be a person in the world, not what it means to be a brand.
It’s precisely the kind of work that is uncomfortable for most artists, who by definition concern themselves with what it means to be a person in the world, not what it means to be a brand.