In an age of all information all at once + decision abundance
The new luxury is deep context + slowness
The job for the brand then, is to be able to create environment. That attracts someone to explore the depth of references
Critical ignoring is the ability to choose what to ignore and where to invest one’s limited attentional capacities. Critical ignoring is more than just not paying attention – it’s about practising mindful and healthy habits in the face of information overabundance.
critical thinking is no longer enough. we need critical ignoring.
“A man with a watch knows what time it is. A man with 2 watches is never sure.”
Ancient societies followed a single narrative. Modern societies are cacophonies of competing narratives. Without trust, more data doesn’t make us more informed but more confused.