"Doesn't it strike you as interesting that we are in the second decade of the 21st century and a lot of the most interesting music is still being made by people playing very primitive instruments like electric guitars and drums.
I mean, what is a drum kit? It could be a bunch of old chairs or cans or anything. It's really quite an arbitrary bunch of... See more
In an age of all information all at once + decision abundance
The new luxury is deep context + slowness
The job for the brand then, is to be able to create environment. That attracts someone to explore the depth of references
Too many choices may induce regret, but “no choice” is a far worse option. Civilization is a steady migration away from “no choice.” As always, the solution to the problems that technology brings, such as an overwhelming diversity of choices, is better technologies. The solution to ultradiversity will be choice-assist technologies. These better... See more