too much choice

"Doesn't it strike you as interesting that we are in the second decade of the 21st century and a lot of the most interesting music is still being made by people playing very primitive instruments like electric guitars and drums.

I mean, what is a drum kit? It could be a bunch of old chairs or cans or anything. It's really quite an arbitrary bunch of... See more

Critical ignoring is the ability to choose what to ignore and where to invest one’s limited attentional capacities. Critical ignoring is more than just not paying attention – it’s about practising mindful and healthy habits in the face of information overabundance.

“A man with a watch knows what time it is. A man with 2 watches is never sure.”

Ancient societies followed a single narrative. Modern societies are cacophonies of competing narratives. Without trust, more data doesn’t make us more informed but more confused.

It’s all very paradoxical: that the ability to constantly communicate has made us bad communicators, that instant access to all forms of entertainment would leave us with so few touchstones, that surveilling kids doesn’t necessarily make them safer, that the absence of limitations also often means the absence of creativity — and that the particular... See more

In an age of all information all at once + decision abundance The new luxury is deep context + slowness The job for the brand then, is to be able to create environment. That attracts someone to explore the depth of references