In an age of all information all at once + decision abundance
The new luxury is deep context + slowness
The job for the brand then, is to be able to create environment. That attracts someone to explore the depth of references
Maybe the real problem isn’t overabundance of access to information, but the invasive nature of it. In both political and spiritual realms, I’ve always self-identified as “seeker.” I like going out , into the woods or churches or protests or city alleys, and drawing my conclusions from there. I’m a reader, observer, and interviewer—always seeking... See more
Too many choices may induce regret, but “no choice” is a far worse option. Civilization is a steady migration away from “no choice.” As always, the solution to the problems that technology brings, such as an overwhelming diversity of choices, is better technologies. The solution to ultradiversity will be choice-assist technologies. These better... See more
It’s all very paradoxical: that the ability to constantly communicate has made us bad communicators, that instant access to all forms of entertainment would leave us with so few touchstones, that surveilling kids doesn’t necessarily make them safer, that the absence of limitations also often means the absence of creativity — and that the particular... See more
“A man with a watch knows what time it is. A man with 2 watches is never sure.”
Ancient societies followed a single narrative. Modern societies are cacophonies of competing narratives. Without trust, more data doesn’t make us more informed but more confused.