product

And, as Jeff's annual letter to shareholders has emphasized from the very first instance, Amazon's mission is to be the world's most customer-centric company. One way to continue to find vectors for growth is to stay attached at the hip to the fickle nature of customer unhappiness, which they're always quite happy to share under the right... See more

The product is not just the product. The product is the experience.

With certain projects, we might pull up specific data or metrics to see if the data gives us any more insights, but it’s not the way we make decisions. We don’t do A/B tests. We validate ideas and assumptions that are driven by taste and opinions, rather than the other way around where tests drive decisions. There is no specific engagement or other... See more

Slowness in LaunchingCompanies of all sizes have a hard time getting software done. It's

intrinsic to the medium; software is always 85% done. It takes an

effort of will to push through this and get something released to

users.

[3]Startups make all kinds of excuses for delaying their launch. Most

are equivalent to the ones people use for procrastinating... See more

Anyone can say no to bad ideas, but only a focused person can say no to good ideas. Focus is about saying no.

When talking about one of the biggest lessons he learned from Steve Jobs, Jonny Ive said it was focus.

This sounds really simplistic, but it still shocks me how few people actually practice this, and it’s a struggle to practice, but is this

... See more