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Interfaces used to be the solution. “There’s an app for that” was music to our ears.

But now interfaces are overused. They’re getting in the way. Instead of pragmatic solutions, we’re building clunky apps.

The solution is not a better app. The solution is no app – no interface.

Example: an app to open your car. Krishna explains how such an app can tak... See more

At the core, strategy is about focus, and most complex organizations don’t focus their resources. Instead, they pursue multiple goals at once, not concentrating enough resources to achieve a breakthrough in any of them.

An analogy we use at KV is that building a company is like laying cement. Early on the cement is liquid and malleable – you can stir it around with your hands. As time passes, the cement hardens. Once it solidifies, adjustments require a jackhammer. And jackhammering leads to cracks and lots of noise.

As a result, we prefer to get involved as early ... See more

in time customer expectations inflate. Per Jeff's latest annual letter to shareholders:

One thing I love about customers is that they are divinely discontent. Their expectations are never static – they go up. It’s human nature. We didn’t ascend from our hunter-gatherer days by being satisfied. People have a voracious appetite for a better way, and y

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