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Anyone can say no to crappy opportunities. Only a master will say no to good opportunities. If you don’t say no to good opportunities, you’ll never have the time to pursue great opportunities.

Saying no is hard. Nobody knew that better than Steve Jobs, who said:

People think focus means saying yes to the thing you’ve got to focus on. But that’s not

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Jobs' gift is so rare that it's likely even Apple hasn't been able to replace it. It's not a coincidence that the Apple products that frustrate me the most right now are all the ones with "Pro" in the name. The MacBook Pro, with its flawed keyboard and bizarre Touch Bar (I'm still using the old 13" MacBook Pro with the old keyboard, hoping beyond h... See more

Jony Ive on what Steve Jobs taught him about the power of focusing: “Focus is not this thing you aspire to…or something you do on Monday. It’s something you do every minute.”