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All of my startup experience summed up: The right person with the precise right focus and completely unshackled is 10x as effective as 10 pretty smart people working hard in a vague general direction

That, as a startup, you should only do half of what you want to do (only half the options, half the tabs, half the offerings, and half the target audience) to compound your chances of true PMF.

How to identify your invisible asymptotes

One way to identify your invisible asymptotes is to simply ask your customers. As I noted at the start of this piece, at Amazon we honed in on how shipping fees were a brake on our business by simply asking customers and non-customers.

Here's where the oft-cited quote from Henry Ford is brought up as an obje... See more