Product strategy
Tom So and
Product strategy
Tom So and
"I see our customers as partners in a big project, not as crops to be harvested. You can’t have a sustainable long-term relationship when you treat your customers as crops.”
-Tobi Lutke
“One of the things that we think about is what the benefit of an incremental feature is, who it's benefiting, and what the cost of that feature is. And the cost is really the important underemphasized thing in this equation. It's often obvious the type of person who's asking for it, more powerful ways to sort your tags or whatever. You know,
... See moreA great story about simplicity from Akio Morita, the instigator of the Walkman project at Sony:
Engineers had the technology to add the recording function to the Walkman and it would’ve cost only 50 cents to a dollar per unit. Morita decided against it. He wanted the device to have one function, which it performs very well. Walkman should only play

When the balance skews towards Compete , it is easy to lose sight of the big picture. The vision for the future devolves into questions like, "what if we had more users?" and "what if we just did more stuff?" This mindset drives products to become big, complex messes of features, leaving you wondering, "who asked for all this?" You end up with a
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